400,000 People Find Just What They Are Looking For With Surf Canyon

AND, CALIF. October 21, 2008 - Since its release inFebruary, over 400,000 people seeking more precise search results have downloadedSurf Canyon's free application at www.SurfCanyon.com. Using technology to determinethe searcher's "at the moment" intent, the technology continually refinesrelevancies and rankings in response to user actions. It's similar to a virtualassistant that instantly sorts through slews of generalized results to find theproverbial needle in a haystack. As such, more than 20 million queries were handled in the last quarter."400,000 downloads is only just the beginning, but we're very pleased with the earlyrate of adoption as well as the efficacy of the application and user retention,"said Mark Cramer, CEO of Surf Canyon. "This was by no means an easy technology todevelop, so after 2 years of hard work it's incredibly gratifying to see how wellit is doing."Surf Canyon works with the major search engines -- Google, Yahoo!, and MicrosoftLive Search -- and Craigslist. Users don't need to fire up a separate application orwindow to use Surf Canyon as the technology integrates into the browser. Real-timepersonalized results are then displayed underneath the standard search results righton the web page being viewed.The technology has been popular with universities. "I've been using Surf Canyon forthe past four months and have become so addicted to the re-ranking functionalitythat it bothers me whenever I'm on a machine that doesn't have it installed," saidMichael Flower, Professor of Interdisciplinary Science Studies at Portland StateUniversity. "The value of this application for web-assisted research is so importantthat I've begun recommending it to all of my students."Surf Canyon has been a Featured Download at popular technology review siteLifehacker.com, is currently on Mozilla.org's list of "Recommended Add-Ons," forFirefox (an honor bestowed on a mere 1 % of the 2500+ available add-ons) and isrecognized by DEMO.com as an "Innovator to Watch." Surf Canyon has also beenrecommended as a research tool in ComputerWorld's short list of "School 2.0"essentials and has received glowing reviews across the web.###########For further information, contact:Steven BlinnBlinnPR212-675-4777steven @blinnpr.comAbout Surf CanyonSurf Canyon develops real-time implicit personalization technology for internetsearch. Its patent-pending Discovery Engine for Search(tm) transforms result pages fromlists of static links into dynamic knowledge resources, enabling users to morequickly and easily find pertinent information buried among all the irrelevantresults, significantly accelerating the search process. The company is headquartered in Oakland, CA and was founded in 2006. For moreinformation please visit www.surfcanyon.com.

Source: Express-Press-Release.com

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