Released on: 24, May 2007
, Author: Multidmedia Limited
, Audience: Software related
MDM Zinc is considered by many to be ApolloÂ's main rival in theFlash to Desktop debate. Multidmedia Limited (MDM) the creators and owners ofZinc, have been at the heart of the Flash Application Development Software Industryfor the past five years and are perhaps best placed to give some insight in to apotential strategy for Apollo.
 ItÂ's pretty difficult to second guess any companies strategy. said Garry Bailey,Marketing Executive for Multidmedia.  TheyÂ've obviously been out, done theirresearch and identified what they consider to be a new market, but it does look liketheyÂ've drawn some inconclusive results from their gap analysis and the possibledemand. Because of this, their next step has been to issue the Alpha version ofApollo on to the market, which basically gives them more time to refine theirproduct and indulge in some more in-depth research.Â
 At the moment it looks as if Adobe is doing nothing out of the ordinary. TheyÂ'refishing, testing the water. Â
To grasp the full extent of AdobeÂ's strategy, it is important to understand how thissector of the industry has become the latest  playing fieldÂ'. The internet hasplayed an important part in breaking the dominance of Microsoft Windows and Adobehave seized upon this. TheyÂ've developed so much software that they are able tomake web browsing much more appealing, and Adobe have lead the way with Flash.
MultidmediaÂ's Garry Bailey has his own ideas as to AdobeÂ's strategy from this point. I should imagine that they will be looking to recruit from their active installedbase. The targets will be mainly the small consultancies and large companies whohave already committed to Adobe in the development of their internal and externalweb applications.Â
 ItÂ's from here that the road could get rocky, because they now have to try andconvert people to using Apollo. The key to their success will depend on how wellthe product is pitched; they will need to demonstrate the advantages of Apollo toeveryone.Â
With Microsoft announcing  Silverlight,Â' in the same week Sun Inc. announcing  JavaFXÂ' and the continuing presence of MDM Zinc, this could prove to be the mostdifficult task of all.
Source: Express-Press-Release.com
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