AUSTRALIAN COMPANY CHALLENGES MAJORS WITH LAUNCH OF INNOVATIVE EMAIL SOFTWARE

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Released on: 7, November 2006
, Author: Thinc Technology
, Audience: Software related

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Australian software developer, Thinc Technology, has challengedthe dominance of the IT majors with a ground-breaking package of email and officesoftware aimed directly at the small and medium enterprise (SME) market.

The Brisbane-based company today launched a package of new products that includesfree* email and calendar software, and an email storage and retrieval system pricedat a fraction of the cost of packages currently available to the big corporatemarket.

 The small and medium enterprise market has been neglected by the IT industry whenit comes to email and information management, Thinc Technology Managing Director,Mr Bill Elston, said today.

 Thinc Technology identified this niche in the global market and has filled it withextremely cost effective products that can be easily applied by any small business,with no training required, he said.

 We have tailor-made software to meet the demands of the modern business marketplace and incorporated such features as the ability to SMS from a personal or laptopcomputer rather than the present cumbersome approach of using a mobile phone keypad.

 Thinc TechnologyÂ's email storage system also includes an extremely fast andeffective search function which places it at the forefront of the software requiredto meet new legal requirements for the storage and retrieval of emails in originalform.Â

Software started from first principles

Thinc Technology Chief Executive Officer and senior developer, Mr Sean Russell, saidhe  returned to first principles to build the platform required for ThincTechnologyÂ's suite of products .

 In order to be able to offer new elements like keyboarding SMS messages, and aneasily operated but sophisticated email storage and retrieval system, we decided thebest approach was to design an entirely new mail system, or gateway, to support it, Mr Russell said.

 This way, we have ensured complete compatibility with existing mail systems likeOutlook Express and produced software that operates four times faster than otherproducts, he said.

 We have been privately trialling our software with 20 SMEs in Brisbane for morethan a year and now have over 10,000 users, which is a strong platform for futuregrowth.Â

The Thinc Technology packages include: Thinc-Mail: a new email system to replace MicrosoftÂ's Outlook or OutlookExpress and which is completely compatible with existing mail systems, can send SMSmessages, and can share common address books.  Thinc-Time: an office and personal calendar involving only a single screenthat allows real time changes, multiple users, and does not require a dedicatedserver. Thinc-Server: an alternate replacement to a Microsoft Exchange/Outlooksolution. Thinc-Server allows centrally shared and stored data of emails, sharedcalendars and email address books on a local network.  Thinc-Store: an innovative email storage-retrieval system that has anadvanced search capability, and meets tough new Australian legal and compliancestandards at a fraction of the cost of competing products. Thinc-Store is purchasedand managed by SMEÂ's themselves. Thinc-Store Enterprise: comprises the same software as Thinc-Store but theemail storage and archiving service is provided by Thinc Technology for an annualfee.

Mr Russell said Thinc Technology was offering users a  turn key package, whichprovided all the key communication and time management tools needed by SMEs.

 Small business people simply do not have the time to spend setting up complex newsoftware systems, Mr Russell said.

 So we designed the Thinc Technology products as a complete package that can bedownloaded from a dedicated website and installed with a minimum of fuss.

 There is no training required and someone can have our system in place and be backto business in a matter of minutes.

 All existing email address books and records are readily transferable toThinc-Mail, so small businesses can have a seamless transition to a very costeffective system that offers a range of advantages.Â

Big benefits for small business

Mr Ben Whitehouse, the Managing Director of Brisbane-based BBW Accountants, one ofthe trial participants, cites the speed of keyboarding SMS messages; the advantageof a single email address book in large offices, and the  searchability of theemail storage software, as particular strengths of the Thinc Technology package.

 There are definitely productivity gains and significant savings for SMEs using theThinc Technology software,  Mr Whitehouse said.

* The Thinc-Mail and Thinc-Time products are offered free to the first three usersin an enterprise, after which the package retails for $130 for a ten-user sitelicense.Thinc-Store is priced at $699.Thinc-Server is priced at $750 for up to 50 users.Thinc-Store Enterprise, which includes Thinc Technology providing the email storageand archiving service, costs $2,700 per year.

Software downloads and further information: www.thinctechnology.com


Source: Express-Press-Release.com
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