Released on: 28, August 2006
, Author: Positive Media inc.
, Audience: Internet related
An important trend in the search engine industry is the startpages development. The majority of companies search for ways to become the firstoption in the internet surfing. The battle for the userÂ's home page is a very fieryone. Google has made his own alternative personalized home page and Yahoo replacedthe old home page with another one more organized. MSN, AOL, Lycos, Excite and othermajor portals, also make efforts to improve their homepages.But the market is huge, and the small companies that offer alternative solutions,more adapted to the users needs, have chances to grow. A small share in this markethas a great value. The most important in all this effort is to understand the userÂ's behavior. ThePositive Media Company realizes a study of this issue. The first conclusion is thatmore than 70% of people use services provided by more than one portal. Mail fromYahoo, AOL or Hotmail and search with Google, is the most frequent situation. Thesecond conclusion is that more than 65% of users prefer simple interfaces overcomplex ones. Better results filtering and links to the best websites for news,forecast, Tv programs, are searched by people and more, are also required. Asolution that satisfies the greatest number of users, that is reliable and easy touse, should take into consideration those options. As a practical application of these results, Positive Media has developed a new typeof personal start page at www.ykees.com . With Google instant search capabilitiesfor fourteen queries types and the most used websites categorized in a fast accessmenu, Ykees is a very useful tool for searching and surfing on the net. Made byprinciple  simple and useful , this start page addresses to people that arecomfortable with a simple interface and use the internet in the family environment.
Positive Media is a company started in Romania, with US capital. The company isspecialized in internet solutions for family. Positive Media services is targeted tothe US and English language market.
Source: Express-Press-Release.com
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