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Up to now searchers can use the   for specific key-phrase results. This helps, butthe problem with this is that this limitÂ's the searches to just that specific phrasemaybe overlooking other potential key-phrases. They can also use the advanced searchwith:  all of the words ,  the exact phrase ,  any of these words ,  none of thiswords  ,  Boolean search , etc.
Although the algorithm used by the giants of the information search to weed outirrelevant pages are in itself a marvel of programming, they have overlooked somevery simple but important key ingredients that could make their algorithm work in asimpler, faster and a more practical manner.
There is a better and simpler way. Simply by asking websites to add severaladditional meta tags in their web pages which will provide search engines with downto earth detailed information for their crawlers to chew on and making some simplechanges in their own algorithm. SEOÂ's and webmasters will jump at the chance ofhaving their pages found in the first few results. For now many sites are beingpoorly categorized and only those which have been optimized correctly or which havea vast amount of backward links will get a chance to be found in the first thirtyresults.
Today search engine spiders have to act as detectives with not enough leads to go onin order to try to figure out what these sites are all about. Not just a title,description, keyword meta tag, etc. anymore, but several other types of additionalmeta tags that can provide a lot more details that will be extremely useful. Forexample: location meta tags (the country, state, region and city meta tags); thepurpose meta tag (business, pleasure, official business, religious or spiritual,scientific, sales, information, etc. meta tags), brand, product meta tags, etc. Allthese tags could play a very significant role in the search results that willshorten the list from over hundreds of thousands or even millions to just a very fewlistings in most cases. That will make an enormous difference and one that searcherswill truly appreciate. The advanced search forms will also have to be modified andalgorithms will operate at a minimum, if any, since analyzes will be based mainly inmore  down to earth principles than with how a keyword or key-phrase was used, howmany backward links are there or on how valid was the html of the page - just togive three examples.
Although this new search technology may seem like the most logical, simple andeasiest solution to search engine search for now, it doesnÂ't mean that will be thelast evolution in S.E. search. Natural, human-like interpretation of whatÂ's in a webpage, including a deep analyzes may be the next generation right after this one butmore advances in technology and faster computers probably will be needed toaccomplish this. Meta tags will be considered a dinosaur since they will becompletely obsolete.
Big changes are sometimes painful and naturally, with big changes in searchtechniques and search engine algorithm, SEOs will have to scramble to add theseneeded meta tags in the sites they serve. However search engine optimizationprofessionals will be able to work in a less stressed environment since they wonÂ'thave to compete with each other so aggressively, like now, for the first 10, 20 orever 30 search results. Results obtained this way with the  perfect listings are areal possibility.
Trying to decipher the search engine algorithm of ever mayor S.E. probably wonÂ't benecessary anymore in order to optimize a page. Although maybe still needed, keywordsand key-phrases may not play a role as important as now since the extra meta tagswill speak for themselves. However a title and a description tag will still be veryuseful but done with a more natural marketing wording in them. SEOs wonÂ't have totry to figure out anymore the secret algorithm specifics that search engines use forranking purposes. Most, if not all search engines will use very similar advancedsearch forms and ways of ranking pages. Important rankings in the advanced searchresults will be a thing of the past. As a result, trying to trick the search enginesto obtain high rankings will a waste of time, however search engines will still haveto use the same tools they have used up to now to weed out the bad apples (sitestrying to show up in every search result), in this case keeping them OUT from theadvanced search results and giving them a low ranking in the regular search results.The TYPE of search results, not RANKING will be the most important keyword, pardonthe pun.
Possible problems:
Search engines make their money with advertising campaigns, feature listings andother types of advertising like pay per click. If people can find what they want soeasily, websites wonÂ't really need to pay for advertisings of any type and searchengines canÂ't survive if they donÂ't make money.
Possible solutions:
Search engines can still keep their simple search forms (for the inexperienced)which will usually bring an infinitude of results and will still be able to sellfeature listings and other types of income producing advertisings while in theadvanced search a few but very well targeted listings will show up.
S.E. could produce two different types of results (free and advertising listings)when searchers use the advanced search feature in case they donÂ't find exactly whatthey are looking for in the in the most discriminating results. This way a searcherstill can get close to what he or she wanted while been exposed to paid advertising.
Search Engines could still sell advertising no matter what just because even thoughpeople could find exactly what they wanted or at least very close to it, they canstill have their minds changed by smart or enticing advertising.
S.E. could charge for ALL their listings. No more free rides. This could worry thosewho donÂ't want to pay for their listings but they could be better off paying forquality listings where they will be able to be easily found and also finally be ableto compete with important sites, spend countless hours optimizing a site or thanpaying thru the nose for frequent optimizations, or face the real possibility ofbeing buried under hundreds, thousands or even millions of results.
Last but not least, if the most important search engines donÂ't make these radicalbut needed changes, less important S.E. sooner or latter will take the lead and willgradually steal away many of their visitors forcing the large search engines to makethese changes too.
