Released on: 12, August 2007
, Author: Abdul Aziz
, Audience: Software related
According to recent McKinsey report, improving a company'scase-management (ability to track sales leads and complex service requests)capabilities through relatively modest changes in processes, technology, andorganization can increase cross-channel revenues by 10-20% while reducing customerchurn by 5-10%. This is best achieved through well thought out organization wideCustomer Relationship Management (CRM) initiative. Another research report from IDC,points out major payoffs of CRM implementations in boosting revenues, improvingcustomer experience, reducing cost of sales, marketing and customer service.
In terms of the market behavior, customers for variety of products and services arealready becoming immune to carpet bombing styled telemarketing/SMS campaigns. Onceregulators block these communications channels further, acquiring new customerswould require newer approaches. Evolved marketing approaches would include analysisof existing customer data in terms of their demographics, purchase behavior,transactional histories and media-graphics. Precision marketing campaigns launchedto attract similar profile customers are likely to be well received with increasedresponse rates. Leads generated would see higher conversion rates ultimately leadingto long-term and profitable customer relationships.
Aforesaid marketing process effectiveness is difficult to achieve without clearlydefined CRM strategy and its user & customer-centric implementation. This need isfurther accentuated by globalization and a realization of the need to compete withglobal giants by the Indian corporations.
We have been assisting companies in India in CRM strategy formulation and itsimplementation through marketing campaign automation, sales force automation,customer service & support automation to deliver on Cross and Up-selling objectivesacross diverse product & services of the company.
Source: Express-Press-Release.com
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