Released on: 6, December 2005
, Author: Mistek.net
, Audience: Internet related
Some online companies are struggling to repair damagedreputations after indulging in unpopular marketing techniques.
Last week's announcement by adware maker, 180Solutions, that it was suing onlinesecurity software manufacturer, ZoneLabs, has stirred a storm of invective on theinternet against them.
180Solutions, a marketing company that makes adware that can install itself on aninternet user's computer without their knowledge in order to get them to look atmarketing offers, is suing ZoneLabs, claiming that the security software company'sclassification of their software as "high risk" has cost it business.
The move has even prompted concern that it could spark a series of lawsuits againstsecurity software manufacturers by makers of adware and apyware - a claim that180Solutions denies.
"180's decision to sue Zone Labs has really upset a lot of online users," says RobWood, owner of http://MisTek.net - a website devoted to reporting on ways thattechnology is abused. "We've been struggling to keep up with the flood of commentsabout 180's moves on our site - most of them pretty negative."
"Zone Labs is a company with a very good reputation among internet users and thedecision by an adware manufacturer to sue them has been hugely unpopular among ourreaders," says Mr Wood. "I don't think it will win 180Solutions too many fansamongst regular internet users, if that was their intention."
The lawsuit underscores the problems for online companies in keeping a goodreputation in a fickle marketplace such as the internet.
180Solutions has previously attempted to improve its reputation by volunteeringinformation to users about how to remove their programs from their computers.
Unfortunately this doesn't seem to have worked in improving their reputation if theonline reaction to their action against Zone Labs is any indication.
Source: Express-Press-Release.com
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