Released on: 19, February 2006
, Author: SEO for Google
, Audience: Internet related
Many times when webmaster embark on a link campaign, theyobsess on the vaunted Google PageRank that the linking page has.
What a waste of time.
Today's site with a PageRank of 0 could have a PageRank of 6 tomorrow. I've seenthis myself on 2 separate sites - as they come out of the gate, they are graced witha PageRank of 6. Now, prior to that, any webmaster who was obsessed with PageRankwould never link to that site.
While the above mentioned scenario is probably not very common, the point is thatwhile a site may be ranking low today, unless you know the webmaster personally, youdon't know what other efforts that person is putting in to get that site ranked.
Furthermore, a site may have little or no PageRank but still receive tons oftraffic. So, would you pass up a page that was getting 11k visitors a day justbecause it has a Google PageRank of 0?
Yeah, I didn't think so.
Another key element in consideration is that every unique link you get from a sitecounts. Whether it's from Joe's Pizza shop, or Pizza hut directly, to the searchengine, they still count as two "votes" for your site.
Now, each link would carry different levels of weight in regards to relevancy, butif you can't get a link from Pizza Hut, you could get about 1,200 links from thevarious Joe's Pizza Shops located on the web to make up for it.
There is a current backlash of directory bashing. True, there are many directoriesthat exist for the sole purpose of making money off of Google AdSense, and thosedirectories should be punished accordingly.
But, there are many directory owners who are dedicated to having highly targeted andspecific category related listings to provide for their visitors. These directoriesare a great resource for search engines as they help categorize the Internet -that's why directories will always be important on the Web.
So, always get a link from any relevant site whenever you can - regardless of GooglePageRank or any other factor. Even Google was an unknown when they first appeared onthe Internet.
-To your online success!
Paul Blisswww.SEOforGoogle.com
Source: Express-Press-Release.com
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