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The re are still so many gaps in the South African online space, and I know thatbecause of the seeming lack of Netucation (online education), there are many onlinemarketing cowboy-companies who take advantage of their clients for a quick buck.Unfortunately this leaves a sour taste in the mouths of most companies who haveexperienced these tactics. Needless to say this severely impacts efforts for ethicalonline marketing companies who are focussed on results for their clients statesChristine da Silva, Founder of AlterSage. She believes that transparency and openknowledge sharing with their clients is the way forward and the only way in which toprove expertise.
To bring about the shift in perception around online marketing methods, Christinehas involved herself with many local industry events and networking groups. She isalso an industry contributor for TechLeader.co.za, a component ofThoughtLeader.co.za, both Mail and Guardian initiatives. Tech Leader provides aninteractive platform for readers and contributors to debate, discuss and comment onarticles posted.
AlterSage actively participates in developer garages and workshops including:Joomla! day, WordPress, WordCamp and Facebook Developer Garages. Networking eventsinclude 27Dinners, GeekDinners and co-hosts the OpenCoffee Club in Cape Town withFormFunction and founder Eric Edelstein. OpenCoffee is an opportunity forentrepreneurs, professionals and investors to network and discuss new businessideas, and takes place the first Thursday of every month at selected venues.
An active member of the Ernst and Young Toastmasters, Christine also speaks at localindustry related conferences, hosts workshops and consults to corporate teamsdirectly.
Maintaining the same philosophy with the AlterSage team, aptly named the Sages ,she has encouraged weekly internal workshops hosted by a relevant member of theAlterSage team on their field of expertise. The aim of these workshops is tocultivate the Sages into well-rounded industry gurus. Daily knowledge updatesthrough RSS feeds are compulsory to stay up to date on latest developments in theirever evolving industry.
AlterSage s services include search engine optimisation, pay per click advertising,web copywriting, usability and conversion analytics and advisory, brand building andreputation management, affiliate marketing, email marketing and consumer generatedmedia and social network marketing to name just a few.
For more information on AlterSage, visit our website, www.altersage.com or join ourgroup on Facebook, www.facebook.com/pages/AlterSa ge/5956523555?ref=ts, in order tokeep up to date with the events we are organising or attending.
