Released on: 17, January 2007
, Author: DonateMeSomething.com
, Audience: Internet related
TORONTO, ON, CANADA Â January 16, 2007 Â A unique concept witha goal of raising $1,014,650 for education by receiving donations from the Internetusers.
A Canadian MBA prospect launched a fundraising campaign aimed at collecting enoughmoney to pay off his outstanding debts and at making a million dollars to cover hisimpending MBA tuition expenses. Faced with the enormous costs of tuition he came upwith a unique solution, launching www.DonateMeSomething.com to fund his education.
Targeting both charitable donors and advertisers www.DonateMeSomething.com employs acombination of fundraising methods from collecting actual donations to sellingadvertising space. Ad spots sold on www.DonateMeSomthing.com are grouped into threecategories (based on the banner size) and displayed in a rotating order within eachgroup. With each page refresh ads are shuffled to display new banners. The limitednumber of ad spaces within each group ensures good click-through rates and qualityexposure for each individual banner.
Furthermore, all website users are encouraged listing something futile on eBay orYahoo auction instead of sending it to a landfill. In return for donating a smallportion of the auction proceedings, the auction itself would be promoted on thefront page of www.DonateMeSomething.com.
 Of course, the objective is to raise money for education. says the creator, However, my main goal is to prove that anyone, literally anyone, can make a smallfortune on the Internet.Â
Good luck with donations, but why would anyone buy ads? Placing a banner ad on asite whose popularity continuously increasing, no recurring costs and guaranteedexposure until January 2012 would offer excellent advertising value for the moneyspent. Additionally, all purchased ad spots are transferable (after all availablespots are sold out) so every advertiser has an option of re-selling the ad spot inorder to return the invested money.
Five days after its release the website already collected over $2,000 and the numberof unique visitors increased from five to over a thousand.
Source: Express-Press-Release.com
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