An affordable, but still powerful web analytics package

Montreal, Canada, January 16, 2008 --
ASCO IT has released Expert Data Miner 1.2, highly customizable software that gives an unparallel level of flexibility to parse web log files and analyze the behavior of any group of visitors. Those features will be of a great interest for the people in the marketing and sales departments who wish to target with better efficiency potential customers or slash useless costs.
Available in English or French, the software supports most Western sets of characters and will soon incorporate other characters.

The program's main strengths are:
-The possibility to fetch the navigation path of individual visitors/spiders from several reports (search phrases, referring websites, landing pages, etc..) with one or two mouse clicks. If you fail to understand what is behind the statistics of a report's line, or if you have a doubt, with one or two mouse clicks you can fetch the individual sessions of any of the users who made this line!
-The capability to filter out spiders/robots in each report at will.
-The possibility to remove or add predefined columns but also to create up to 10 columns of your choice in most reports. You define a target, the column's header, an operand and everything is calculated as a percentage.
-The possibility to combine several filters on hits or visitors with AND/OR conditions. You can even decide if a user is filtered in/out because of some behavior or segment of the referring URL at his first session or if the filter must apply to any user session.
-With a very broad range of reports on search phrases, search engines and entry pages you can cross reference many variables that you need for website optimization.
-The possibility to display an historical chart for any page and see the contribution of its main referrers in the same chart.
-Unlike most log analyzers, EDM allows you to get conversion rates even if a visitor bookmark your site and purchase an item several weeks later. You can know for each search phrase or landing page or referring website what was the overall conversion rate but also trace back what percentage of the visitors who came according to those criteria asked or posted to the relevant page at their first visit, or one week later, or 3 weeks later...
-Speed: In spite of the abundance of results, it takes normally a few seconds to process a log file of 500,000 lines.
If your website has between 100 and 15,000 visitors per day you could be reluctant to invest into a very expensive package, especially because of the hidden costs associated with complexity. Expert Data Miner offers an interesting alternative; in spite of its great level of flexibility it is very easy to install and it takes less than two days before to master the software capabilities.
The standard edition of Expert Data Miner v. 1.2 costs $159(US), the Enterprise Edition $209. You can purchase it securely online at
http://www.expertdataminer.com/ . An online tutorial is present, but you can also download the trial version and use it for 21 days.
EDM runs under Windows but can process log files from an IIS (Microsoft) server of a Linux /Apache server.

Contact Information
Jean-François Beaulieu
Asco IT
Support+ at character +expertdataminer.com
http://www.expertdataminer.com/

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