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The list goes on. And when a person is new to the world of internet business, it is safe to add a goodmeasure of fear to the confusion making it even more difficult to know what to do.
After the research is done and the company is chosen, the next most importantdecision is which sponsor to join. Here is where it gets interesting.
Most companies have some members who have been ultra successful and who fall intothe category of Guru. A Guru is someone who, very likely has been in online and/oroffline business previously. Their over-night success has been some time in themaking and has come as the result of much trial and error.
It is this apparent over-night success that appeals to so many people. It can behard to resist a claim like, I made $10,000 in my first month especially when itappears on a flashy website along with an offer to divulge all those secretmarketing techniques. Who could resist?
Consider this
A successful online business is built on effective marketing. Effective marketingtechniques take time to learn and implement. It is not as easy or simple as theGurus would have you believe. You cannot just snap your fingers and expect to knowit all.
But the Guru said they would personally teach meeverything they know!
Many Gurus bring in hundreds of people each and every month and it is unlikely thatthey will have time to provide any personal attention or one-on-one support. So oddsare that you will never be in direct contact with this person. It has been myexperience that some of these Guru-type folks simply direct you to a trainingwebsite they have created and that the instructions on these websites are oftenincomplete and have links that do not work. Some help that is!
Most people need hands-on help to learn how to advertise their new business and helpto learn what they need to do to be successful.
Enter the Responsible Sponsor.
The Responsible Sponsor is someone who
- Is Available! Test your potential sponsor. Does she/he answer the phone, returnyour calls and respond to your emails?
- Offers marketing support and has her/his own marketing support system that isavailable for you to use.
- Keeps on top of marketing trends and isn t reluctant to share their tips and tricks
- May or may not already have had some success with the business. In fact, evenbrand new people can be responsible sponsors!
- You like and see yourself working with for a long time.
When you are just starting and are brand new to online business, your sponsor savailability and support will be crucial for your success.If you are someone who has failed in online business in the past and has hadfirst-hand experience with absentee sponsors well, you know what I am talkingabout.
Sure, there are Guru-type sponsors out there who are good. Some have managed to keepa lower profile and are genuinely helpful. More importantly, be careful not toignore or discount a sponsor solely based on their level of earnings. You should befar more concerned about their sincerity, availability, and desire for success forthemselves and you!
The selection of a sponsor should not be taken lightly. This is a decision that canlead to your failure or to your success with your new business. Be sure you arechoosing the person who is right for you.
