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1) Splash pages Try to avoid if you can.
Splash pages are pretty much what they sound like. This is the fist page a visitorwill see upon entering your website. It s very common to see a splash of flare .Some of this flare will be in the form of pictures, fancy text, or some kind ofeye catching method that the visitor would have to click on in order to get to thesite they originally wanted. Splash pages offer no real content of the website. Intoday s fast paced world, most people don t want to go through the hoops to get toyour site.
2) Advertising BANNERS .Don t Do It!
No one likes to be sold anything. People like to buy. Banner ads are so overusedtoday that most people simply ignore them. If you see a banner on every site sooneror later (and we are in the later phase) people just pass them by. More effectively,is to give good information on your product and provide a link for them to check itout. It makes your potential buyer feeling like they made choice to but rather thenfeeling pushed to buy
3) Keep your site simple and easy to get around.
One of the problems of becoming a better web designer is wanting to play with allthe fancy features (Frames, Drop down menus, flash, fancy fonts, music ). I onceheard this: the 3 phases to maturity of a web designer a. I am a beginner so I will keep my site simple b. I am now a guru, time to push my site to the limits c. I understand why to keep my site simple (mature) Not to say you can t make awesome websites with cool little features, but you mustkeep in your mind that all visitors are not the same. And all browsers don t supportthe same things. A website could look Killer on Internet Explorer at 1024x768 butlook horrendous with Netscape at 800x600. So keep your site simple and easy for thecommon visitor to walk through your site.
4) Does the Visitor Know Where He Is?
When visitors are deeply engrossed in browsing your site, you will want to make surethey know which part of the site they are in at any moment. That way, they will beable to browse relevant information or navigate to any section of the site easily.Don't confuse your visitors. That s a sure fire way to get them to leave your site.
5) AUDIO .To use or not to use That is the question.
Nothing can be more annoying then having music blasting as soon as you enter a site.Especially if your going to stay on that site for a while. How long will the averageuser stand the same music being looped over and over? A lot of users surf while at work. I sure hope they have there speakers off or youjust lost a visitor in record time! But, if you are hell bent on using audio, pleasedon t embed the music file into your code so they have no control over it. Make surethey have basic control over it like a volume/mute adjustments. Even better givethem a link to click on if they choose to have some background music.
Now Go Design!
Armand Bright Teaching The Science Behind Marketing
