Released on: 31, December 1969
, Author: William Andrews
, Audience: Internet related
Audiobook Seller Audible Sold to Amazon for Estimated 300 Million
Announced today Amazon to purchase Audible.com with final details to be completed inthe second quarter of this year.
The last few years Audiobook downloads and sales have increased steadily.
In a recent study Independent research firm Lewis & Clark Research surveyedaudiobook publishers during the summer of 2007, analyzing reported consumer salesdata from 2006 and comparing current statistics against the previous year sfindings. This year s survey showed a 6 percent increase over 2005 with audiobooksales now estimated at $923 million
Amazon.com Inc., seeking to expand its digital-content offerings, agreed to acquireaudiobook seller Audible Inc. for about $280-300 million. Earlier in 2007, Onlineretailer Amazon.com Inc. said it acquired Brilliance Audio, a publisher ofaudiobooks.
It seems that Amazon knows something that perhaps may have previously escaped theattention of a few people.
Maybe it shouldn't be such a BIG surprize after all. Faster internet access, demandfor mp3 players, the iphone, and a time crunched world are a just few factorsdriving this trend.
Marketing expert Seth Godin has previously said "There are three types of people inthe world, those that like audiobooks, those who don't, and those who have nevertried them"
It seems that more people are trying them and like them. It least Amazon thinks theywill.
In addition to Amazon and other large retailers, there are many smaller sellers andsites with niche offerings. These sellers often have many of the same titles asthere larger counter parts and prices comparable as well.
Audiobooks do offer benefits. They are portable, have the ability to convey emotionunlike written books, allow users to multi-task, make use off drive time, can begreat learning tools,and enjoyed by a larger audience such as children,the blind, or the elderly.
Source: Express-Press-Release.com
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