Released on: 18, December 2005
, Author: Built on the Rock Pty Ltd
, Audience: Internet related
Australian Marketing Expert Claims 'Nerds' Make the WorstMarketersÂ
Thinking of hiring a web designer? Proceed with caution. One of Australia's bestknown web developers and Internet marketing experts, Chris Bloor, ruffled a fewfeathers this week when he claimed 'Nerds' often make the worst marketers.
 Over the last few years I have lost count of the number of expensive, 'technicallybrilliant' websites that, in terms of traffic, sales and money-in-the-bank are aseffective as washing a hairy dog on a rainy day!Â
 Like the popular seminar website that let me waste ten minutes filling up an onlineshopping cart full of DVD orders, only to say that my USA zip code was invalid!
I live in Australia!Â
 Not only did the site lose a thousand dollar sale but in my experience it is justthe 'Tip of the iceberg' I blame most of this on hiring the right people for thewrong tasks.Â
 They probably hired a gifted, highly-educated 'Nerd' to install their shopping cartsoftware who then failed to remember that it's called the 'World-Wide' Web for verygood reason. Perhaps he thought that the net magically 'stops' at the border withCanada? Who knows but in the meantime, how much money are the site's owner'smissing out on?Â
 A good marketer would have spotted that in a nanno-second.Â
 I see basic mistakes like this every day along with such things as font sizes sosmall an electron microscope would have trouble reading them and flaming logo's thatmove and jiggle so much you ignore the sales messageÂ
 It isn't that 'Nerds' are unnecessary, I employ a whole team of them myself, it'sjust that 9 times out of ten they couldn't market themselves out of a paper bag!Â
Readers of his popular Marketing Secrets Blog (ChrisBloor.com/blog) appreciate hisstraight-talking approach but he concedes his latest comments haven't won him manyfriends in the 'Nerd' community.
His advice? Avoid hiring the 'right' people for the 'wrong' tasks.
 Whist your brilliant technical staff might know more about 'cold fusion' than theencyclopedia Britannica and eat java scripts for breakfast, he or she will driveyour customers bonkers if they respond to support questions in 'Geek Speak'
Finally - always get your marketing people to look at the end products and forgoodness sakes listen when they tell you  Boss, people just won't get this Â
Source: Express-Press-Release.com
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