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"At Avangate we know what it takes to sell security solutions - after developing theRAV antivirus, selling 10 million licenses online and through a global network of 60distributors, we gathered hands-on knowledge on what security software vendors needfor a profitable business" notes Laurentiu Ghenciu, sales manager at Avangate. "Ourclients are our partners and we do not just sell commercial solutions but ratherprovide customized sets of services that together fit the business needs of everysecurity vendor - eCommerce platform, Partner Relationship Management, WebPromotion" adds Laurentiu Ghenciu.
The security industry is a highly competitive one and the commercial success comesfrom the advantage one gets from using the right sales tools. "The RAV experiencehas been a strong foundation for our further ideas on how to create the efficientcommerce solutions we provide today to software vendors. Working everyday for thepast three years with software vendors we've raised standards and now we present acomplete solution to cover both online sales and offline distribution channel andactually keep business running 24/7 " says Carmen Sebe, CEO Avangate.
In 2005 Avangate launched the eCommerce platform Avangate , followed in 2006 by ARMS(Avangate Reseller Management System), and has been continuously involved incommunity discussions on web promotion with articles, postings, presentations, withan active presence in various industry associations like ISDEF, ASP, AISIP or SIP.
"During the RAV years we learned that good business stands on a reliable eCommercesystem combined with intelligent, round-the-clock distribution channel management,as well as smart promotion over the web," comments Carmen Sebe.
From Avangate experience, with the ARMS solution, it takes 4-6 people to manage 60global resellers as well as the business development of the company, identifying newpartners and assessing the existing ones' performance. This means less burden onprofit as well as quality time spent to grow business instead of just maintainingit. The key is a cost-effective solution able to centralize relations withdistribution partners, to manage licenses and payments - it is the essence ofAvangate ARMS partner relationship management system, integrating license and ordermanagement, 24/7 communication and payments, license renewals and an extended listof tools supporting both reseller's and vendor's processes.
Avangate provides software vendors and resellers with the best balanced mix ofbusiness tools on the market - Avangate , the eCommerce platform with flexiblefeatures for a global commercial presence, ARMS, the Avangate RelationshipManagement System that lets sales people focus on business growth instead oftracking payments, and Web Marketing Services including Search Engine Advertising,Usability, Social Media Marketing, Press Releases and Product Promotion. The companyclients' track record includes antivirus professionals such as BitDefender (ARMSsolution) Dr. Web, or VirusBuster whose feedback on service reliability and resultstestimonials are available on www.avangate.com.
At Infosecurity Europe 2008 Software professionals can establish one-to-one meetingswith Avangate specialists by sending a reservation email directly from the eventpage on the company website: www.avangate.com/infosec-2008/
