B2B SOFT GIVES RETAILERS THE TOOLS TO GET CUSTOMER CARE RIGHT - AT THE POINT OF SALE!

klyn, New York, February 9, 2006 -- The wireless industryhas long struggled with the costs associated with providing good customer care and611 service. By best industry estimates, the average cost of an inbound call to acustomer care center hovers around $7 . To put that number in financial context,more than one-half (54%) of wireless users surveyed for J.D. Power & Associates forits 2005 Wireless Customer Care Performance Study say they have contacted thecustomer service department for assistance within the past year. With over 202million subscribers to support, carrier resources are strained at both ends of theuser experience  network performance and customer care. The challenge of providing an acceptable level of customer support to an evergrowing number of wireless users has not gone unnoticed by customers at the point ofsale. According to the same J.D. Power & Associates study, the number of users whosay they were dissatisfied with their visits to a wireless retail store has gone up46 percent since 2004. Twenty percent of those say they will be  probably or definitely switching carriers within a year as a direct result of that experience.All this is leading to an inevitable shake-up in the distribution chain, as carrierslook to detangle their relationships with those independent retailers not pullingtheir weight at the point of sale in favor of company owned stores. So where doesthat lead the independent wireless retailer?  We tell our agents its  metrics ordie! says David Simkins, president of Mobile Communications Plus, a Master Agent inthe New York area with a network of 125 dealers with over 200 retail locations. The ones that embrace the concept of and proactively invest in customer serviceautomation tools are the ones that will find themselves still in business tomorrow, says Simkins.  ItÂ's critical that they have the tools at the point of sale tocapture the information they need and have the scripts and windows there for them towalk the customer through a satisfactory buying experience. Simkins recommends the Wireless Standard POS solution from B2B Soft to his agentretailers.  We thoroughly researched the Top 10 POS solutions out there so we couldhelp our agents invest in the right automation tools for their business goingforward. The B2B product is one of the best weÂ've seen. Wireless Standard POS is the base product of B2B Soft, built on a commerciallysecure and stable client-server model and created on the most advanced and reliableplatform available - Microsoft's .NET enterprise-level technology. Some of theWireless Standard POS features include: serialized inventory control, employeemanagement, online report distribution system, carrier interface and commissiontracking just to name a few. By providing the information matrices needed to takecontrol of the sale, retailers can turn a wireless subscriber into a customer forlife.About B2B SoftB2B Soft is a business-to-business software solutions company, specializing inapplications for the wireless/cellular retail industry. More information about thecompany can be found at http://www.btbsoft.com/.

Source: Express-Press-Release.com

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