BCCL Invests in Travelmasti

BCCL has acquired a stake in Travelmasti Holidays Pvt. Ltd., acompany which provides Internet based travel related services to domestic/inboundtourists and corporates for their conferences. Their portal www.travelmasti.com offers online reservations for more than 3000 hotels, resorts & serviced apartmentsacross India and is rapidly expanding into the overseas markets.

Travelmasti.com's industry leading hotel content enjoys lead search engine rankingsgiving it significant organic internet traffic. The company is now looking atexploiting this position to grow beyond the domestic market & scale up its model inthe international market. With huge investments in Indian hospitality, the industryis set for explosive growth and Travelmasti is well poised to benefit from the same.

The business mix is currently comprised of domestic clients (60%), inbound clients(25%) and corporate conference clients (15%). Online travel offers immensepotential as a sector, though at present it comprises a mere 2.2% of the domestic travelmarket. domestic travel market. The Online travel industry grew at 126% from abase of $ 295 million in 2005 to $ 796 million in 2006. In 2007, it is expected torecord a 66% growth to be a $ 1,325 million industry and by 2008 it will grow at 51%to be a $2004 million industry.

Travelmasti s business model is to have a multi pronged strategy in order to ensureboth growth and profitability while building a reliable and sustainable incomestream. The organization is investing aggressively in the portal development,provisions for online hotel reservations along with GDS tie-ups for airlinereservations. The portal enhancements will align for growth in inbound, outbound andcorporate conferences market.

Travelmasti s strategy is to generate more eye-balls by using its current strengthof having the biggest travel related content on India and thus more business in theprocess. It is already serving between 1.3 - 2 million page views per month with6,000 to 10,000 unique visitors a day. Their association with BCCL will furtherstrengthen its plans.

According to Mr. Manan Aggarwal, COO, BCCL and Travelmasti are a perfect fit foreach other. BCCL s presence as shareholders will bring in tremendous value and helpTravelmasti in it s quest to take it s business to the next level. Our associationwith BCCL has come at the right time and would prove to be an important milestone inthe life of our company.

About BCCLBennett Coleman & Co. Ltd. Is India's largest media group also known as the TimesGroup. The group is the publisher of leading newspapers such as The Times of India,The Economic Times & Navbharat Times. It also operates RadioMirchi and TV channelssuch as Zoom and TimesNow. The group's portal www.Indiatimes.com is amongst theleading internet portals in the world.

About TravelmastiFor further information on Travelmasti please visit www.travelmasti.com.

Source: Express-Press-Release.com

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