BNA launches www bnaITmart com, India`s first online store for IT networking products and accessories with localized support

Bangalore, May 17, 2006: Buying of branded IT/networkingproducts and accessories in Tier III cities and towns will never be the same again.Bangalore based BNA Technology Consulting, with over two decades of experience inbuilding high-quality IT infrastructure for leading corporates across India, todayannounced the launch of a new venture www.bnaITmart.com. The new venture combinese-tailing with the creation of a localized support channel across India to makedelivery of a complete IT infrastructure solution possible without the customerhaving to travel to nearest Tier I or Tier II cities in search of the same. Theonline store will have a wide range of branded IT and networking products andaccessories available at extremely competitive prices.

Currently available product categories include Tablet PCÂ's, Notebook PC, Notebooks,Thin Clients, Servers, Data & Voice cabling, wireless switches, routers, IP cameras,Plotters, Scanners, Printers, Operating systems and many more. All the majormanufacturers includingHP,Lenovo-IBM,Acer,F ujitsu,MIicrosoft,Redhat,Adven tnet,Systemax,Tyco,D-Link,3com ,APCwould have a wide range within the product line.

Commenting on the new venture, Ranganathan V, Managing Director, BNA TechnologyConsulting, said, We are certain that there is a demand for quality IT/networkingproducts in Tier III cities and towns. More and more small and medium businesses inthese places are setting up or sprucing their IT infrastructure relying on whateverresources is available locally or trying to tap into the expertise in Tier II and Icities. These options are either expensive or result in poor implementation whichconstrain these businesses from taking maximum advantage of IT/networking.www.bnaITmart.c om is our attempt to address this challenge and tap into thisgrowing, unpenetrated market.Â

 Having said there is an opportunity it is quite complex and difficult to addressthis market which explains why many earlier ventures in this area did not take-offor go the distance. We have carefully studied the earlier models, spent time inunderstanding the customer needs in these markets. This has resulted in us adoptingthe e-tailing model which is accessible anytime, anywhere and provides costefficiencies and simpler supply chains. The online store embedded with  LivServ ourlive support tool would be utilized extensively to capture and create expertiseavailable in these places. We will then train them to address the lack of qualityimplementation support locally. In essence, we are actually creating a new channelwhich would make quality IT infrastructure solutions delivery possible beyond Tier Iand II cities, he further added.

 We bring the credibility and reliability and domain expertise of BNA which hasbeen in the space for over two decades to the new venture which not only ads valuebut also addresses low user trust in e-commerce or buying such high-value productson the web, Ranganathan further added.

Founded in 1989, BNA Technology Consulting Ltd is a leading provider of technologyinfrastructure solutions for enterprises in the networked economy. The company isheadquartered in Bangalore and has its branches spread across in Chennai, Hyderabad,Cochin and Pondicherry with associate overseas offices in Abu Dhabi, Dubai andSingapore. For more information about BNA, do visit www.bnaindia.com

Source: Express-Press-Release.com

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