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Since expanding its global reach to include printing and fulfillment out of acentral European, international sales now account for more than 20% of Blurb srevenue. This news is expected to further boost inspiration from the UK whocurrently lead the professional Photobook market in Europe, followed by France,Spain and Italy, and then Germany . Expanding Set Your Price internationally isanother example of Blurb s commitment to growing its international markets.
Using Blurb s Set Your Price program, Blurb users can market and sell books throughthe Blurb Bookstore, and drive sales by linking books to a personal Web site orblog. There is neither inventory to manage nor cash outlay for print production aseach book is printed on demand. Users can track book sales and profits usingreal-time reporting, and Blurb sends the user a check each month as they reach aminimum threshold equivalent to $25 USD. There are no enrollment fees and it takestwo minutes to sign up.
Our international customers made Blurb a global company overnight when we launchedin May 2006, said Eileen Gittins, Blurb s founder and CEO. With internationalsales now exceeding 20% of our business, Blurb looks to accelerate that growth byenabling all of our international customers to set a retail price for their booksand keep 100% of the markup. This model has proven hugely popular in the U.S. wherethe average bookmaker earns between $8-10 USD on each book they sell for a profit.
To create and publish a Blurb book, users start by downloading Blurb BookSmart software from the Blurb Web site. Blurb s BookSmart software is free, runs on a Macor PC, and offers a wide variety of book layouts created by professional bookdesigners. The software enables anyone to affordably make, share, market, and sellbeautiful, bookstore-quality books.
About BlurbBlurb is a company and a community that believes passionately in the power of books:making, reading, sharing, and selling them. Blurb s creative publishing service issimple and smart enough to make anyone an author every blogger, artist, marketer,photographer, traveler, entrepreneur, poet, everyone. Additionally, Blurb sbookstore and online marketing tools let Blurb authors sell and promote their books,and keep 100% of the author s markup. Blurb s community features designed toencourage collaboration and communication are defining social print media. Foundedby Eileen Gittins in 2004 and funded by Canaan Partners and Anthem Venture Partners,Blurb is bringing book publishing to the masses. Blurb BookSmart software is freefor Mac or PC; users pay only when they publish their books. The software isavailable for download at www.blurb.com.