Released on: 2, May 2007
, Author: Lisa Wilberding
, Audience: Internet related
Rochester, MI., May 2, 2007-Brand Labs today announced thelaunch of its premier one-stop e-commerce package, Brand Labs Complete, acomprehensive suite of e-commerce services allowing retailers and manufacturers toeffortlessly operate and grow their e-commerce businesses. Brand Labs combines abroad spectrum of expertise--including web site design, e-marketing and branding,merchandising, logistics, call center operations, order fulfillment and financialanalytics--into one total solution.
"A huge concern facing retailers and manufacturers is establishing or managing theire-commerce business," said Kevin Harman, Brand Labs President. "It's rare to find apartner like us who can provide all the elements needed to run a successful small tomid-sized e-commerce business-we allow clients to focus on their offline businesswithout the hassles of hiring several in-house employees or managing multiplevendors," added Harman.
Brand Labs originated and has grown through first hand experiences of buildingsuccessful e-commerce businesses. A Rochester native, Harman began working inmanufacturing and distribution in 1992 at his family business, Harman Corporation. Under his leadership, Harman's marketing and technology team helped build a uniquee-commerce business model that has lead the multi-million dollar family plasticscompany to where it is today. "Using our e-commerce business model, we quicklydeveloped redhatsandmore.com, which, within three years, became the leading retailerof Red Hat Society(r) hats, apparel, and accessories with sales over $1 million,"said Harman. "We realized the uniqueness and tremendous potential of our e-commercemodel and ran with it-opening Brand Labs in 2006."
Besides providing customer call centers and fulfillment services, Brand LabsComplete offers a unique e-reporting program, which extends far beyond traditionalweb metrics and reporting. With an in-house CPA, Brand Labs meets monthly withclients to analyze financial data. "This is particularly effective formanufacturers who need to keep up with current e-commerce competition, but need tosee and understand where to allocate dollars in terms of ROI," said Mark Maurer,Brand Labs CFO. "One of the main reasons I partnered with Brand Labs was because oftheir extensive e-reporting capabilities," said Joe Schodowski, president ofShelving, Inc., a residential and industry shelving company launching several newendeavors with Brand Labs, including a new residential storage web site,theshelvingstore.com.
B rand Labs Complete is available now and priced using a unique revenue-share pricingmodel. Fees vary according to the individual needs and goals of each client. "Because of our revenue-share business model, we align our goals alongside ourclients' goals to increase revenue with their e-commerce business," concludedHarman.
About Brand LabsBrand Labs partners with retailers and manufacturers to operate and grow theire-commerce businesses. With a proven track record and years of experience managinge-commerce web sites, Brand Labs helps businesses focus on their offline business. Please visit www.brandlabs.us or call us at 248-318-0935.# # #
Source: Express-Press-Release.com
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