Cartoon Logo An intriguing affair

The other day I was going through the newspaper - Just flippingthrough the pages. Nothing new, a regular routine, or you can say a daily affair.Sometimes I wonder how can reading a newspaper be some sort of leisure activity forsomeone? Completely disinterested, I was going through the same old news whensomething caught my eye  it was a real bright and beautiful business logo. I smiled as I looked at it. It was a beautifully sketchedcartoon logo symbolizing a business of a company engaged in graphic design, mascotdesign, cartoon logo design, stationery design and web design services. It wasstaring out at me and had a story to tell. One expression was enough to trigger manythoughts and feelings. Feeling of humour  Some sort of a strange attraction to thecartoon character and therefore to the company behind it. I could see through the marketing cleverness behind it but washappy to be led on. I stopped and read through the advertisement, the name of thecompany and itÂ's business. Next, my focus went to the character. I was able toidentify that the character was not just an employee but was happy with his company,which made him cherish his job. And, I thought to myself, if he was happy and fun then the company behind it should beprofessional and capable of keeping their customers happy. I hear you say  But thatis no logic and I agree there was nothing logical here, but just my emotional trailof thoughts  A feeling of positive experience. I am sure you have seen manycompanies use this in their advertising strategy  Faces of smiling models!.

The radiance depicted through the expressions of this cartoon logo was infectious.The next thing I knew was trying to get onto their website to find a bit more aboutthe values and culture of this organization. The one thing I thought of was that itmust be a pleasure to use the products of this company. There was something aboutthe cartoon expression that assured me this company must be high in its values, mustsafeguard the interests of its clients and going the extra mile to satisfy theircustomers.

Then I started to think about the whole experience created by a simple but funnylooking cartoon character. Wearing my marketing hat I thought how differentcompanies could create some sort of cartoon character or a mascot design to convey acompelling message and a positive brand experience. There is always some element ofvibrance attached with cartoon logos that inculcates an impulsive inquisition within our minds. Once you look at theexpressive features or the glimmer in their eyes, you automatically want to knowmore. You get transported to another world  Probably to connecting to your innerchild, which many of us cherish . More isnÂ't enough! You now try imagining thecharacter in different poses and expressions .

Cartoon logos have always been popular especially if one is dealing with a brand orcompany that targets children products and services. They are the simplest manner bywhich one can make a presentation and answer all the questions simultaneously.Cartoon logos create an unusual sense of inquiry and interest. In order to make animpact you need to give the customers what they want to see and tell them what theywant to hear. Cartoon logos are great at this task.

Source: Express-Press-Release.com

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