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Google is positioning itself as the regulator of secure ecommerce, protectingconsumers and merchants. The Google Checkout icon, firmly located in the Googlesponsored links advert, will symbolise trusted sites where consumers can purchasequickly and securely. Merchants that integrate Google Checkout will be rewarded fortheir loyalty to Google Adwords. Sponsored links will become the pre-requisite forall online business and the Google Checkout rebates will make Google Adwordsself-funding, at least for the successful sites. Google Checkout the Facts: Integrate Google Checkout with your existing ecommerce site from 560+ VAT Get the Google Checkout icon on your sponsored links No transaction fees for 2007 Free Transactions from 2008 for 10 x your monthly Adword spend each month Google Checkout is a quicker and more efficient payment mechanism UKWebCo.com is pleased to confirm they are amongst the first with the ability tointegrate Google Checkout into your ecommerce website.Time is money so to Cash in On Google Checkout contact us NOW on 0845 009 8800Get Google Checkout Now Google Checkout is more than just another payment mechanism; it is fast becoming thefirst truly electronic form of commerce because it will take the real world card outof transactions. We will no longer reach for the leather wallet/purse and plasticcard. From now on a user name and password will buy us whatever we can afford.Google is set to revolutionise ecommerce with an idea that is not original orinnovative. Google Checkout is a concept that has been tried with varying degrees ofsuccess. Pay Pal has captured the imagination of internet confident consumers thatare price sensitive and willing to trust small businesses. MasterCard and Visa havereleased Securecode and Verified by Visa respectively, and waited for merchants andcard issuers to sign up.Though consumer online spending has been increasing at an exponential rate, concernsover security still eclipses the true potential of ecommerce. Google seems to havegrasped the potential magnitude and scale a truly secure environment will have onecommerce.Google Checkout is not only a quicker and more efficient payment mechanism, itprovides a truly secure solution as it protects not only by encrypting sensitiveinformation, it removes it completely from the equation. Merchants don t need toknow their customers payment details, they just need confirmation a customer haspaid. Google Checkout protects the identity of the customer while assuring themerchant of payment. The holy trinity of truly secure ecommerce is customer,merchant and trusted 3rd party. The combination of Google Adwords and GoogleCheckout puts Google technically and emotionally at the heart of online consumerism.Google Checkout is about to open the floodgates on the current rapids of ecommerce.If you have an online business and want to cash in, then you better get GoogleCheckout. UKWebCo.com is pleased to confirm they are amongst the first with theability to integrate Google Checkout into your ecommerce website.