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Mix of Content and B2B Humor Scores With Readers
Cincom's award-winning Expert Access e-zine received a 93% excellent/good overallrating from readers around the globe during a six-month survey compiled byInternetVIZ, a custom e-journal publisher.
A Little Humor Goes a Long Way... But Even Around the World?
"Cincom's Expert Access mix of helpful business articles and irreverent humor reallyhits the mark," said Hank Stroll, publisher, InternetVIZ.
The survey included readers' responses from all over the world including: China, theUK, Latvia, Brazil, Belgium, Scotland, India, the Philippines, France, Italy,Canada, the Netherlands, New Zealand, Zambia, the Middle East, Finland, Columbia,Eastern Europe, Germany, Indonesia, Malaysia, and the United States.
Readers were asked to rate story selection, usefulness to their daily jobs, contentcategories, graphic look, responsiveness, professionalism and overall impression.
4/10 of one percent is a REALLY BIG NUMBER
"One important measurement of a successful e-zine is the amount of opt-outs. ExpertAccess has an incredibly low opt-out rate of just 4/10 of one percent," said JackScharff, editor, InternetVIZ.
What Is Cincom's Expert Access?
Cincom's Expert Access is a free, award-winning, biweekly e-publication with 135,000subscribers from around the world. Expert Access provides relevant, concise,objective information, sometimes in an irreverent, humorous manner, to help readersdo their jobs better, become aware of new ideas, products, and services or tooccasionally have a B2B laugh.
Why Is Cincom's Expert Access E-zine Different?
Cincom has partnered with some truly brilliant and forward-thinking business leadersto participate in its "Ask the Expert" program. Readers can submit questions to thisroster of "experts" for feedback/answers to questions about innovative businessstrategies and technologies.
But What's Most important? The Voice of the Readers:
"Inspiring business and customer-focused articles mixed with true leadershipqualities."
"Art icles are insightful and useful. The humor is a welcome change from many otherindustry newsletters. Excellent job!"
"I like the stories with motivational content, the interactive nature, the humorouswriting style of the editor, and the varied selection of content from diversesources."
"[Expert Access] provides up-to-date information on a multitude of levels; one-stopshopping for information from business management to technology."
"I really enjoy the 'Ask the Experts' feature."
"For an academic, Expert Access is of great value as a snapshot of current businesstrends and demands. The well-selected articles guarantee that your publication isalways welcome in my inbox!"
"From all the newsletters I receive, this is the only one I keep for future reading."
"Lots of knowledge, which we can use to profit from instantly."
"I've really enjoyed and found most valuable the 'Shoot the Donkey' interviews I'veread lately (by Steve Kayser). They have lots of insights and humor, and the waythey're presented is great (broken up with the insight summary and a donkeygraphic)."
About Cincom
For nearly 40 years, Cincom has delivered innovative software and services thatenable thousands of clients worldwide to simplify the management of complex businessprocesses. We empower our clients to outperform their competition by providing waysto increase revenue, control cost, minimize risk and achieve rapid ROI.
CINCOM, and Simplification Through Innovation are trademarks or registeredtrademarks of Cincom Systems, Inc.
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