Consumer Attitudes toward Food Safety Impact Pragmatic Responses According to TraceGains

mission at TraceGains (www.TraceGains.com) is to protect thebrand of food and beverage clients by eliminating problems before product is shippedto the customer. According to William Pape, Founder and Executive Vice Presidentat TraceGains, "Recently we shared the results from the annual food and beverageconsumer survey by Corona Research of Denver, Colorado that showed, for the veryfirst time, food safety and traceability were greater consumer concerns than allother food purchase factors except freshness; even more important than price. Ayear ago, the same survey found food safety and traceability fourteenth inimportance, near the bottom of their list, consistent with its placement in earlieryears. Clearly, the spate of recent food safety incidents has finally tipped theconsumer perception scale in favor of traceability, at least for the immediatefuture and at least as reflected in this survey."From a pragmatic, boardroom perspective, executives must answer a few key questionsbefore making any investment to bolster their traceability:# Is my current traceability system adequate to protect me from being accused ofproducing tainted goods?# If not, how vulnerable is my company? Can we cover up any traceabilitydeficiencies we may have with public relations talking points? # Will food safety persist as a top consumer concern? # And is there any way I can turn traceability into my next profit center?Pape notes, "From our perspective, we think consumer concern about food safety willcontinue and will likely increase with future reported incidents and accusations. Consumers will be looking for solid proof versus just verbal assurances that acompany has an effective traceability system. Companies with inadequatetraceability are likely to be severely punished in the court of public opinion andgovernment reaction as we've seen in the most recent catastrophic recalls. Unfortunately, we also believe the majority of food companies are unprepared to facethe type of recent incidents, and we have strong evidence to support this belief. Luckily, proven technology solutions exist which can not only protect the brandswith highly credible traceability systems but can also turn traceability from a costcenter to a company's new profit center."Avoid a RecallThe best outcome for a recall is preventing the recall in the first place.TraceGains continuously monitors the enterprise, co-packers, contract manufacturers,and upstream suppliers for compliance with business rules and regulation mandates.Real-time alerting and risk assessment adds an extra safety net and layer of brandprotection. Continuous Compliance and a Risk Assessment dashboard bringexception-based management capabilities to the entire organization.Minimize Recall DamageIf a problem does occur this unique solution can minimize the brand damage by usingpatented recall trace-back and track-forward technologies. A recall alert can beinitiated within minutes, reducing potentially bad news to one news cycle, andsaving customers millions of dollars in long-term brand rehabilitation costs. TheRecall Detective analyzes critical risk factors, going beyond material movementtracking; the Recall Minimizer provides instant multiple scenarios for reduced branddamage.Increase ProfitsBy correlating and analyzing previously disparate data sets in the value chain, onlyTraceGains makes it possible to connect upstream inputs, suppliers, and rawmaterials to downstream outcomes such product quality or customer satisfaction.Firms can coach or replace poorly performing suppliers and counteractprofit-draining events within the enterprise, as well perpetuate positive practicesinternally and throughout the supply chain, to achieve complete profit optimization.According to Gary Nowacki, CEO of TraceGains, "Stuff happens. No matter how wellHACCP, GMP, GAP or other systems work. Our solution continuously monitors allcritical supply chain risk points, both within and outside the four walls of anenterprise. The system alerts busy managers to high-risk potential problems on anexception basis, so they can take action on the most critical and preventableproblems before they are received for processing or shipped to customers."TraceGains Inc.www.tracegains.comMarc Simony, Director of Marketingtraceability@tracegai ns.com(303)682-9898

Source: Express-Press-Release.com

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