Released on: 31, December 1969
, Author: Phil Van Treuren
, Audience: Internet related
When Cleveland-area web designer Phil Van Treuren got an idealast year to start a blog that would review online contests, he never dreamed itwould someday become one of the most popular places on the Internet for peoplelooking to win prizes. Less than nine months later, Van Treuren's site, ContestBlogger, is visited by thousands of web surfers a week and has proven to be a solidincome source for its webmaster, as well.
Van Treuren said that he knew Contest Blogger would be a unique new theme in theBlogsphere, but didn't expect its popularity to soar so rapidly.
"The idea was to write free reviews about contests that people were running on theirblogs and websites," Van Treuren said. "I noticed that a lot of bloggers had startedusing giveaways as a way to get new visitors and links to their sites, and I thoughtthat a blog that focused on these contests might interest a few people."
"A few people" ended up being something of an understatement. Fueled by VanTreuren's tongue-in-cheek writing style and no-holds-barred reviews of onlinecontests, within a few months Contest Blogger became one of the top 5,000 blogs inthe world as ranked by the Technorati blog-tracking service (Technorati currentlytracks more than 50 million blogs).
"I was never afraid to tell my readers if a contest was a rip-off, and I think theyappreciated that," Van Treuren said. "It's easy to get new readers on a blog if youhave a unique voice, and I tried to make sure that my reviews were fun to read, nomatter what the topic."
Originally, Van Treuren wrote reviews about every contest that was sent to ContestBlogger, but the amount of submissions became too large for him to handle. Afterexperimenting with charging for reviews, Van Treuren decided to transform ContestBlogger into an online forum where people could post about their own contests forfree.
"Putting a forum on the Contest Blogger homepage for people to share their owncontests with each other made it easier for me and my readers," Van Treuren said. "Istill have a blog on the site where I ramble every so often, but for the most partI've given Contest Blogger over to the readers themselves."
Today, the Contest Blogger Forum allows visitors to search and post about contestsand sweepstakes as well as free samples, online coupons and gift certificate offersfrom across the web. But the visitors aren't the only ones who have found a benefitfrom Contest Blogger: Van Treuren also generates income by placing advertising onthe forum.
"It's really a great feeling to build a project from the ground up and watch itbecome popular," Van Treuren said. "Maintaining and promoting the site is a lot morework than people realize, but it's rewarding, as well."
You can visit Contest Blogger online at http://www.contestblogger.com.
Source: Express-Press-Release.com
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