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The easiest way to do this, both on- and off-line, is through a content newsletter.There is no doubt that content sells. Useful content builds trust and credibility,and over time turns your customer from a stranger to a friend.
An online newsletter is easy to begin--all you need is an autoresponder. I useAweber for my newsletter. You can advertise your newsletter on your website, onforums, on your business card, in articles you write, on traffic exchanges, and inyour email signature. If you faithfully do these marketing tasks, your email listwill grow over time.
You must provide useful and informative content in your newsletter. If you wantsubscribers to read it and (eventually) buy from you, do not offer them junk. Idefine "junk" as opt-in spam. Don't fall into the habit of sending outadvertisements veiled as "articles." Don't send only solo ads. Instead, researchtopics for your newsletter and write quality articles. Subscribers who are impressedwith your newsletter will buy from you. But it will take time to build trust. Trustis not built through junk.
There are three phases to this process: 1) Get a lead; 2) Convert that lead into acustomer; and 3) Convert that customer into a super-customer. Your newsletter willhelp you accomplish all three tasks.
If you sell or market a product or service, and you are driving traffic to yourwebsite, you typically have only one shot at capturing the interest of a prospect.If I go to your site and click away, I may never come back. You need some sort offollow-up system. A newsletter is the perfect vehicle for follow-up.
If you are sending targeted traffic to your site (any other type of traffic is awaste), visitors will be interested in the content of what you are offering. To keeptheir interest, and to keep your name in front of them, offer an f-re-e newsletter.Even a simple, once-a-month newsletter will do.
If they sign up, you then have a chance to build a relationship. This is donethrough your content. Many people don't buy something the first time they see it,but as they come to know you and your product through your newsletter, they becomemore willing to purchase. Over time, just by offering a newsletter, you can convertmore leads into customers.
You turn those customers into super-customers also through your newsletter. If theproduct or service they bought from you was quality, you have built even morecredibility with them. Perhaps now they will make repeat purchases, or join amembership site you offer, or even become an affiliate for your product or service.
But the key is to offer useful, informative content. If the premier issue of yournewsletter is nothing but an ad similar to your site, you will lose that lead. Buildrelationships through high-quality content, and you will convert leads into payingcustomers into paying super-customers.
