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The program offers an introduction to blogs, online press releases, contentprovision, e-newsletters, online syndication and search engine optimization. CIOCpartnered with Calico Systems, an Internet marketing/web development firm, to createthe website.
Willy Gissen, President of Cut-It-Out Communications, said, "Our firm and CalicoSystems developed a special synergy as we brainstormed on content and site design.The result was nothing short of a work of art. Calico is a truly amazingorganization and should be considered by any company serious about revising itswebsite."
Joanna Cali, President of Calico Systems, added, "We were very impressed withCut-It-Out Communications commitment to online services, and we look forward tocollaborating with them to offer a unique blend of SEO, site design and usability,and public relations."
The website describes CIOC's five departments: public relations,copywriting,politic al communications, interactive services and grantwriting. Specialintroductory programs are offered for standard PR and grant proposals as well asonline PR.
The new site uses unique design elements such as a noisy typewriter on the homepage, a nodding donkey for political communications and a flash-card display on theinteractive-services page. Graphics with a typewriter motif help to emphasize thefirm s focus on copywriting in all its assignments.
For more information about Calico Systems, Inc., please call 914-669-6079 or emailjoanna@calicosystems.com .
For more information about Cut-It-Out Communications, Inc., please call 914-723-7212or email wgissen@cutitoutcommunications .com.
About Calico Systems Based in Westchester County, New York, Calico Systems is an Internet marketing/webdevelopment firm with roots in marketing communications and design. It combinessearch engine optimization with user-centered design to make businesses andorganizations easy to find on the web and to provide a meaningful experience tovisitors when they arrive.
Joanna Cali was a founding partner of Metro-Cali Graphics, a print marketing firmin New York City with clients including PepsiCo, the New York Power Authority, AIGand the New York Public Library. A recognized expert in Internet marketing, Ms. Califounded Calico Systems in 1999 and has appeared on radio, in print and givenseminars on the topic.
Michael Pilla, Creative Director for Calico Systems and founder of Pilla MarketingCommunications, has almost 30 years experience designing marketing communicationpieces. As an Associate Creative Director for the Sponsorship Group at iVillage.com,he created online advertising for Ford, PNC Bank and Clinique, and at Modem Media,he worked on its IBM, GE and UBS Warburg accounts.
About Cut-It-Out Communications Founded in 2003, Cut-It-Out Communications is a full-service public relations firmwith departments in copywriting, political communications, interactive services andgrantwriting. The firm has served clients in many fields including communications,hi-tech, healthcare and politics. It completed a grant proposal for the ClintonGlobal Initiative and is currently editing a book by a local radio celebrity.
The President, Willy Gissen, trained for almost five years with a former SVP of theNew York City PR firm, Hill & Knowlton, and subsequently served on thecommunications staff of the McCall/Mehiel gubernatorial campaign. Mr. Gissen haspublished articles in the Westchester County Business Journal titled Online PublicRelations Pointers and 30 Steps to Online Publicity and completed a course ononline publicity at New York University. He graduated with a degree in Governmentfrom Harvard College.
