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Prior to the introduction of NetEffect, data cleansing and matching werepredominately batch-based, requiring an extensive processing time before resultswere made available to the end-user. With NetEffect, using either an Internetbrowser or installed thin-client, individual records are cleansed, matched andresults delivered back to the end-user in "real-time." With NetEffect'ssophisticated pattern-based matching methodologies,even extremely corrupt records,which include: misspelled names, addresses, email addresses or phone numbers, can bematched with extreme accuracy. This functionality is well aligned with the needs ofindustries requiring immediate and highly detailed security or marketing profilesand is customizable to meet specific customer needs. Companies can immediatelyidentify a potential security risk or marketing opportunity and be able to react toit instantly.
NetEffect uses recognized Internet-based protocols and can be used with both secure(SSL) and un-secured access methods. Virtually an unlimited number of end-users canpotentially leverage the service simultaneously since its user access limitationsare based solely on the size of the database's access gateway. NetEffect has nobandwidth limitations; businesses with 56K up to OC-192 connections can use theservice with equally impressive performance results.
DataMentors President Robert Orf said, "This [NetEffect] is a paradigm shift to theway businesses cleanse, match and update data. NetEffect is ideally suited forcompanies of, literally, all sizes because of its 'real-time' single recordprocessing functionality along with its extremely cost-effective pricing. With ournew service, businesses, in the blink of an eye, can now accurately recognize uniqueindividuals using just a name and address."
About DataMentors
DataMentors is a provider of database preparation and maintenance marketingsolutions featuring, DataFusehttp://www.datamentor s.com/Products-and-Services/Da taFuse.html, ValiData, PinPointhttp://www.datamentor s.com/Products-and-Services/Pi nPoint.html, NetEffect andProfessional Services. These services are used individually or as an integratedend-to-end turnkey database solution for a clean, highly granular and accurate360-degree view of the customer through data validation, transformation,standardizatio n and householding. Offered as either a customer-premise installationor ASP delivered solution DataMentors leverages proprietary data discovery,reporting and analysis, campaign management, data mining and modeling practices,identifying insightful customer sales and marketing directions.
Contact:
Gordon Daly,Director of Marketing,DataMentors, Inc.Tampa, FlaUnited States+1.813.960.7800 x107gdaly@datamentors.com (mchiodo@datamentors.com)http ://www.datamentors.com
