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NEW YORK, NY Â PhotoPlus Expo (PPE) Â October 20, 2005 Â Datacolor, aninternationally known name in color technology, showcases its latest and mostexciting innovation in color calibration, SpyderTVÂ, at Photo Plus Expo (PPE). Ondisplay for the run of the show, October 20 Â 22, 2005, this dynamic new productwill be demonstrated at the ColorVision Booth 1104 at the Jacob Javits ConventionCenter in New York City.
Market experts regard home theater and especially HDTV a major driving force for theswitch to digital. With the home theater trend converging, digital technologies arepresenting new opportunities for innovation with the television as a focal point. Indeed, television of the future is an increasingly interactive, multimedia hub thatrapidly brings all channels of media to the consumer market, linking entertainment,communication and information technology at affordable prices.
Once again, Datacolor was first-to-market with breakthrough  price-to-performance techn ology for an emerging market. Spyder TV is the latest color calibrationinnovation from the world color technology leader. Through the ColorVision brand,Datacolor has delivered award-winning Spyder products to professional and amateurdigital photographers around the world, to manage color on screen and in print. Now,Datacolor leverages the industryÂ's best colorimetric technology to optimizetelevision viewing for the general public with an innovative display improvementtool for TVs, including CRT, plasma, RPTV, LCD or DLP display screens. For product images on SpyderTVhttp://www.datacolor. com/resources/Tradeshows/PPE_2 005/SpyderTV/ The overwhelming success of bringing our professional technology to the resellermarket, as we have done with ColorVision ColorPlus and the newly launchedColorVision Spyder2 Plus products, has led us to this new consumer product line, says Basak Atilgan, home theater product manager for Datacolor,  SpyderTV brings auser-friendly product to the consumer that takes the guesswork out of improving thepicture on a home cinema display. Atilgan continues,  it is this kind of thinkingthat is making Datacolor a global brand and has allowed them to become a companythat now operates all over the world.Â
Virtually all-home cinema displays offer visual menu adjustment sliders confirmsJoel Silver, founder of the Imaging Science Foundation (ISF).  TV manufacturershave been including superb menu choices for more than a decade that improve TVperformance in your home. Usually better pictures are designed to be only a fewbutton presses away; figuring out the combination of buttons to press is theproblem. The ISF  Calibration WizardÂ' in Microsoft Windows Media Center EditionPCs also uses these functions,  Silver explains.
The standard adjustments featured on most TV sets generally are configured as foursliders of brightness, contrast, color, tint, and color temperature presets. Thechallenge lies in the fact that these presets operate in a multi-variant manner  and rely on that notoriously fallible instrument, the human eye, to make the properdistinctions. Most people have problems with two variants, making it extremelydifficult to obtain the kind of superior adjustment preferred for a quality outcome.
According to the productÂ's R & D gurus Mark Hunter and Heath Barber, who have joinedDatacolor from professional home theater pioneer Milori, SpyderTV eliminates suchtroubling subjectivity with a hardware device that accurately measures targetson-screen and manages the process through a  wizard-driven software package. Ineffect, they report, SpyderTV takes fine-tuning to another level with a process thatis both accurate and easy to use.
 The Datacolor SpyderTV helps the TV owner make selections that will accuratelyimprove the display on virtually any monitor, from the high-end video screen foundin todayÂ's most sophisticated home entertainment center to the 36 TV in yourliving room, states Datacolor Technical Director of Home Theater Products MarkHunter.
 Consumers will see a dramatic difference by using a process that can easily bedone at home and will be able to periodically and easily calibrate their TVÂ's,which will ensure overall satisfaction with their purchase. This is good news forthe expanding home cinema market, Atilgan adds.  We are convinced that as thedigital convergence trend infiltrates Europe the home cinema market will be equallyas significant.Â
In a February 2005 report, Forrester Research noted that US consumersÂ' lust for thenew big, flat TV sets is unabated. A significant percentage of those polled, 39%,said their next TV will be a flat-panel plasma or LCD TV set. Setting the pace forHDTV penetration to grow past 50 million American homes in the next five years .
System Requirements DVD player; remote control and a portable computer such as a laptop or notebook withWindows 2000 or XP operating system; and a USB port.
About DatacolorBecause color matters, leading businesses, creative professionals and consumersworldwide choose DatacolorÂ's innovative technology solutions to consistently achievethe right color. A Swiss-held company, DatacolorÂ's strong worldwide presenceencompasses global manufacturing, operational facilities, and sales and supportoffices. ColorVision, the digital imaging unit of Datacolor, provides affordable,easy-to-use digital color control products to creative professionals, photographers,corporate customers and consumers around the world.For more information visit www.SpyderTV.comEditorial note: for images on this product:http://www.datacolor. com/resources/Tradeshows/PPE_2 005/SpyderTV/Any questions, please contact: Charlà -John Cafiero, CJC Strategists(212) 674-0848 Datacolor_HomeTheater@earthlin k.net###
