Released on: 6, February 2007
, Author: Blane Perun/Shenoa & Company
, Audience: Internet related
New York, New York-- February 6, 2007 --Diamond Solitaire Ringsand iPod's, do they make good bedfellows? Shenoa & Company, seems to thinks so andhave made this coupling a part of their expanding online presence in 2006 and willuse this pairing to kick off 2007, with additional aggressive offers to get a largercut of the multi billion dollar online jewelry industry.
Emanio VP of Online Marketing states "It's the wild west online, we are all fightingto establish dominance, customer acquisition, and market share" While 2006 was splitbetween customer front end user experience and back end migration. 2007 will be muchdifferent according to Perun. Â The foundation is now in place online and while wewill continue to build and customize, 07 is clearly earmarked for increasing Brandand Market share.Â
We have increased our depth of product and supplier relationships, all whileenacting a competitive cost structure to scale our .com operation. Last quarter ourtraffic doubled while keeping our operating costs relatively flat. "On the web youhave a cost affiliated with each visitor; you need to optimize that model" Webdominance is about out of the box thinking, and being ahead of the curve.
About Shenoa and Company:Founded in 1980, SHENOA & CO. is one of the fastest growing online retailers ofcertified diamonds and fine jewelry. SHENOA & CO. Online is built on a simple idea:purchasing quality diamond jewelry does not have to be an expensive event.www.shenoadiamonds.com ______________________________ ______________________________ ____________Â 2007 Shenoa & Company. All rights reserved.
Source: Express-Press-Release.com
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