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-Single word Keyword -Multiple word Keyword -Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keywordselection or Keyword Research as it is called technically, where we use specialtools to find out a list of Keywords (search terms) searched by targeted audience,recently. Keyword can be single word, two or three words, multiple words and themebased.
Let s detail each of these one by one . Understanding these categories of keywordswould also help one to decide as to their targeting on specific pages.
#Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to highlycompetition category of sites. Keyword of Single word are known as genericKeyword(s) where we target general audience. Keyword of Single word does not help totarget a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms aremostly not relevant these days, as, searchers mostly use two or three keyword tofind out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good themingaccording of a site. The inside pages of the site can qualify these themes intoproduct or service categories by adding qualifiers to these theming keywords.
Example:
Keyword Services will produce result of all the web sites related to Serviceswhich can be United States Department of Health and Human Services, The SubstanceAbuse and Mental Health Services, direct Services, online Services, offlineServices, Indian Services, American Services, food Services, agricultural Services,business Services, free Services, paid Services, etc.
#Keyword of Multiple words
Keyword of Multiple words is used to target a specific traffic, which leads to highsale, top position in search result listing as well as improves page rankcompetition. Keyword of Multiple words are known as Specific Keyword(s) where wetarget a specific audience & not general searcher. Keyword of Multiple words helpsto target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related togeographic area of your intended services or products.
#Keywords based on Theme
Keyword based on Theme are used to target a highly targeted audience, which leads toquick high sale, top position in search result listing as well as boosts page rank.Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the website therefore attracts high traffic of targeted audience. Keywords based on Themeadd quality by providing Keyword Rich Text to search engines, which improve resultsand provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specifictopic correlated to a targeted topic or idea (theme). Keywords based on Themeeffectively contribute in growth of informative pages for its site focusing ondifferent related topics.
