ENLASO (translate com) releases Case Study on `Finding the Perfect Global Partner` in online dating with Meetic com

BOULDER, CO  January 3, 2007  ENLASO Corporation, a providerof translation and localization solutions, today announced that it has authored anew case study about globalizing online dating.  Finding the perfect global partner:MEETIC and ENLASO pair up for multilingual online dating, documents a large scalelocalization project for Meetic, EuropeÂ's largest online social networking provider.MeeticÂ's three main online dating services, www.meetic.com for general audiences,www.superlov.com for young adults, and www.ulteem.com for more mature audiences,were all localized by ENLASO.

 Online dating is one of the fastest growing industries in terms of globalization, states Yves Lang, ENLASOÂ's Vice President of Sales and Marketing.  Meetic has reallyset a new strategy in terms of making online dating more accessible worldwide, bytranscending language and cultural barriers, Lang adds.  This case study includesdocumented examples of couples who never could have met without the multilingualfeatures of MeeticÂ's Web services.Â

MeeticÂ's extensive database of personal interests and an in-depth psychologicalprofile test were among elements translated for additional languages and locales. ENLASO helped us in a good way, by not only localizing data but by finding many newhobbies, religions, etc. that needed to be added to our database for these newlocales, states Guillaume Dastot, MeeticÂ's Director of Operations. This universaldatabase of worldwide interests, available to all Meetic users for setting uppersonal profiles, is just one of several ingredients that have made Meetic sosuccessful.

The case study details many challenges that were overcome in this localizationproject and also documents some interesting trans-world romances that culminated inmarriage thanks to  two people, two computers, and one connection , Meetic.

 Online dating is a dynamic industry, unlike any other that we serve, comments thecase studyÂ's author, Maxwell Hoffmann, ENLASOÂ's Manager of Consulting and Trainingservices.  Cultural nuances are even more critical here, because you are dealingwith the human heart, he concludes.

ENLASO and Meetic have an agreement to continue localizing online dating servicesinto even more languages. Meetic experiences explosive growth, with one out offifteen adults in France as members, and more than 20,000 new members signing updaily throughout the rest of Europe. Meetic has also expanded into China, SouthAmerica and several other new markets thanks to a thoughtful global strategy andlocalization by ENLASO.

This free case study can be downloaded from ENLASOÂ's Web site, www.translate.com.

About ENLASO CorporationENLASO Corporation, an ISO 9001 company with three decades of experience, providesclients with enterprise language solutions. ENLASO delivers multilingual solutionsto the information technology, life sciences, legal, financial, gaming, socialnetworking, online dating, aerospace, automotive, advertising, andtelecommunications industries. Services include localization of software, Web sites,marketing communications, technical documentation, localization testing, andconsulting and training.

For additional information, contact: Chris Raulf, ENLASO Corporation at (303)516-0857 or by email at marketing@translate.com

Source: Express-Press-Release.com

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