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The 58-page report contains practical advice from business development professionalsincluding tips from 15 leading digital agencies about the best way to generate leadsand secure new clients.
The guide is divided into two parts with comprehensive sections on "generatingleads" and "winning the pitch". It includes how-to articles from industry expertsand a wide range of resources aimed at helping digital-focused businesses to winmore business.
Ashley Friedlein, E-consultancy's CEO, said: "We know from the 2003 version of thisreport how useful it has been for agencies and consultants who want to ramp up theirbusiness development efforts.
"It has been a painstaking process to gather all this information in one place butthe aim is to save agencies time and effort so they can focus their businessdevelopment efforts in an effective and targeted way."
Top areas covered by report
1. Generating leads
* What data and lead generation services are there? * Who can you use for telemarketing? * What press and publications should you be targeting? * How should you manage online marketing and PR? * What press and news services should you use? * What awards are worth entering? * What networking groups should you be part of? * What community sites should you be contributing to? * Which directories should you be in? * What organisations are there to help introduce you to clients?
2. Winning the pitch * What are the dos and don't of winning the pitch? * What are clients looking for? * What can lose you the pitch?
E-consultancy's 'Winning New Work' guide can be downloaded from:http://www.e-consultancy .com/publications/winning_new_ work/
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About E-consultancy
E-consultancy is the UK's leading online publisher of best practice internetmarketing reports, research and how-to guides. It also publishes buyer's guides andhas a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands ofpaying subscribers, more than 35,000 registered users and 150,000+ unique userssessions per month. Its weekly newsletter is sent to 20,000 users. Subscribers payfrom  149 per year to access the exclusive and highly practical content, which helpsinternet marketers get the most out of their websites.
E-consultancy has more than 100 events lined up for 2006, including roundtables andmonthly Supplier Showcases, where six suppliers pitch to an audience ofpre-qualified buyers (typically between 100-150) in a Central London venue.E-consultancy also provides a range of public and in-house training programmes, suchas seminars and workshops.
http://www.e-consu ltancy.com/about/
Other popular E-consultancy reports
* Internet Statistics Compendium (2006)* Agency Rate Card Survey (2005)
