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Normally marketers or communications professionals who are in charge of sending outemail to permission-based email lists have to log into a website or use anunfamiliar interface to create their messages. Contactology has taken that step outof the process by allowing email marketers to use their normal email readers tocreate, schedule and send trackable, bulk email messages.
"We thought, 'wouldn't it be great if email marketers could use the tools they arefamiliar with to be able to create messages that they send to their contact lists?' With EasyCast, any list owner can create a mass email message and send it out totheir lists without having to learn a complicated system or struggle with web-basedHTML editors," said Drew Adams, President of Contactology.
The process works like this: Each contact list inside Contactology is given anEasyCast address that looks and operates just like a regular email address. When alist owner is ready to create an bulk email, they simply create the message usingthe email reader of their choice -- Outlook, Lotus Notes, Gmail, or anything thatcan create an email will suffice -- and then send it to that EasyCast email address,which in turn distributes the message to all contacts designated to that list. Anyimages that are embedded in the email are automatically turned into hosted images,and any attachments are automatically turned into hosted attachments. Aconfirmation reply is sent to the list owner, confirming the contact list they aresending the message to. From there, the list owner can send, schedule or delete themailing. No log in is required.
"We wanted to take a lot of the runaround out of the process. Just create yourmessage, send and go," said Adams.
Also, with EasyCast, any messages sent through the system are enabled with open andclick-through tracking, so list owners can see exactly who opened the email, howmany times they opened it and what the click-through percentage is for each message.EasyCast also handles bounce back and unsubscribe requests seamlessly.
In some ways, this new feature could allow email marketers to skirt around thethorny issues that exist with Outlook 2007 rendering. Outlook 2007 uses MicrosoftWord's HTML rendering engine, which does not support many HTML/CSS properties thatemail marketers have come to rely on. With EasyCast, email marketers can useOutlook 2007 to create the messages, thereby insuring that they will look accuratewhen received and read in Outlook 2007, as well as other email readers.
EasyCast is especially useful for people who use email lists to sendannouncement-type emails, such as, a severe weather announcement distributed to aschool list. Because no one needs any special training to send to lists, authorizedadministrative staff can handle sending out the emails to lists of recipients usingtheir current email readers.
To learn how easy the EasyCast feature is, just visit http://www.contactology.coman d sign up for a trial account or visit http://www.contactology.com/ea sycast.php toread about how the system works.
