Released on: 5, October 2006
, Author: Arun Agrawal
, Audience: Internet related
Google Adwords is one of the most popular methods to gettargeted visitors to the web sites. However this can quickly become very expensiveunless effective landing pages are employed to recover the Adwords investment by wayof sales or leads. Mark Widawer, a qualified Adwords professional has released'Landing Page Cash Machines' (http://www.ebizindia.biz/lpcm /) an ebook containingguidelines to setup landing pages that can convert the Adwords traffic into valuableleads or direct sales.
"While most of the advertisers are too busy improving their clickthrough rates,dramatic improvements in ROI can be achieved by improving the conversion rate of thelanding page" reported Mark. "While getting more traffic comes at a cost, improvedpage conversion increases sales without needing extra investment" he added.
When the prospect sees and clicks on an ad, she builds certain expectations in hermind. After clicking, when she gets to see a continuation of the story, afulfillment of the expectation, she keeps reading and may be accept the offer.However when there is a sharp transition, when she finds an entirely new pitch inthe landing page or a plethora of distracting elements, she gets nervous and clicksaway. "You need to continue the experience for the visitor for her to take yourdesired action and therefore, the landing page must dwell on the same pitch that thead offered" suggested Arun Agrawal, owner of Ebizindia (http://www.ebizindia.biz).
H ere are some tips from the ebook that can improve your response rate-
* Don't send the visitor to the home page of your web site. You should specify thespecific product page as the landing page.
* The headline on the landing page should be a continuation or repetition of the adtext so that the visitor identifies with it and stays back to read more.
The ebook is full of such simple-to-implement tips and promises to help the readerrecover the investment in the book within days.
Source: Express-Press-Release.com
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