Released on: 17, May 2006
, Author: Kitty Cheatham
, Audience: Internet related
Pittsburgh, Pennsylvania (4/26/06)Â Moms can now enjoy humorousgiftware and lifestyle items that remind them of their more carefree childless days. Before Kids products make light of the realities of parenting. For example,financial pressure, Before Kids, I had shoe money; exhaustion, especially with newbabies, Before Kids, I slept late; or the plights of the working mom, Before Kids,work ended at five.
The concept for Before Kids was borne at a soccer game of Abby MillerÂ's son. Afterthe game, a bunch of parents were talking and the conversation turned to life beforekids, everyone had something they missed. After some research, Ms. Miller concludedthere was a market for these products and she trademarked the name and conceptBefore Kids... Kitty Hanes Cheatham joined Ms. Miller and they further developedthe idea via market research. "We exposed the concept and five designs to almost250 women from 30 states and asked them to select their favorite. By a majoritythey loved the Before Kids concept and chose a simple, upscale design and that isthe Before Kids look , said Ms. Cheatham a marketing professional who has worked forconsumer packaged good companies including Johnson & Johnson and H.J. Heinz.
One day DINKS (double income - no kids) and the next a family on the go. There arealso new financial worries, childcare concerns, and other real life issues. Yes,there is a reality to parenting, but there is also a light side. Please join BeforeKids in celebrating kids and the constant challenges of parenting  no regret, justreflection.
The Before Kids line currently includes unique and upscale coffee mugs, stationaryproducts, aprons, and t-shirts.
Consumers may purchase Before Kids products at www.BeforeKids.com, interestedretailers should contact Before Kids at CustomerService@BeforeKids.com .
BEFORE KIDS is a licensed trademark of Elwood Street Designs, LLC.
Source: Express-Press-Release.com
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