Emerchants Help Consumers Stay Safe Online With Comodo Certificates with Green Trust Indicators

Jersey City, NJ (August 24, 2007) - According to a recent studyby Consumers Telecommunications Network, titled Surfing on Thin Ice, (June 2007), asignificant number of consumers (approximately 75%) are aware that shopping onlinecan pose risks to their identities should their sensitive information be stolen.While consumers are keenly aware of the dangers, more than half (approximately 53%)do not feel they have adequate methods to protect themselves. For both current andprospective eMerchants, particularly newer and smaller ones, consumers' lack oftrust with online merchants can make the job of starting or growing an onlinebusiness much more difficult. To combat this problem, Comodo is offering severalsolutions that can help eMerchants achieve consumer trust. One effective solutionare Comodo's line of digital certificates that can be incorporated into aneMerchant's website which provide new conspicuous visual "trust indicators" thatassure consumers of a site's authenticity before they provide any sensitiveinformation.

To help consumers overcome concerns about shopping online, merchants can providereassuring green "trust indicators" signifying that they are on trustworthy,authenticated site in the form of a green browser address bar in Comodo ExtendedValidation (EV) SSL Certificates, and a green box outlining their entire computerdisplay in the case of Comodo Content Verification Certificates (CVCs). Whendeployed in tandem, these solutions provide a new level of consumer trust assurancethat covers the entire user online experience, starting from when a consumer entersthe site and providing assurance up to when their transaction has been completed.

"Business customers are looking for better ways to deliver trust to site visitors,"said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. "Comodo isworking to develop and deliver better trust-based solutions to consumers. We arealways looking at how we can provide a greater business value to our eMerchantcustomers through a broad range of digital certificates and other innovativesolutions."Soluti on Overview

Content Verification Certificates (CVC)CVCs Deliver Site Identity ConfirmationCVCs are digital certificates that confirm the authenticity of various types ofwebsite content such as login boxes and company logos. These digital certificatestie any content designated by the certificate holder to a specific IP address or URLcontrolled by the content owner. Once the content is secured, consumers using a freedownloaded plug-in called VerificationEngine, verifies that this content belongs tothat site and not a phishing site. Today, CVCs are being used to protect thecorporate logos of over 200,000 eMerchants.

CVCs in Action (A Real World Example on a Bank Site)A bank or credit union installs a CVC on their site to secure their login box ortheir rate card content. Jane Doe goes to the bank's site and moves her cursor tothe login box area. With VerificationEngine, she will see a green border appeararound her screen along with the words "authenticated by Comodo" confirming that thepresented content is the bank's legitimate website. Because the verification happensBEFORE Jane Doe discloses any information, the risk of falling victim to a phishingattack is greatly reduced.

2. EV SSL CertificatesEV SSL Certificates Deliver Visual Reassurance When Disclosing Sensitive InformationSSL certificates are used by millions of online merchants to encrypt a customer'scredit card details and other sensitive information during online purchases. With EVSSL certificates consumers also get a visual reassurance about a site's identity.Extended Validation (EV) Certificates provide web site visitors with an easy andreliable green trust indicator in Microsoft(r) Internet Explorer 7. Web pagescontaining an EV SSL certificate (pages where the consumer will enter sensitiveinformation) will display a green address bar that confirms the identity of theExtended Validation certificate owner. Before EV SSL certificates are issued,applicants undergo a rigorous verification process that is designed to make it verydifficult for fraudulent parties to obtain this kind of SSL Certificate whilekeeping the process simple and straightforward for legitimate business owners.

EV SSL Certificates in Action (A Real World Example on an eMerchant's Site)Jane Doe, a consumer, has decided to make an online purchase from a website. Shenavigates to the purchase page which has been secured with an EV SSL certificate.Once she reaches this page, Jane Doe will see the address bar "go green" thatindicates the presence of an EV certificate. The green bar assures Jane that thesite is safe and has been verified by a trustworthy Certification Authority such asComodo. The EV SSL Certificate also provides the name of the certificate holder, thename of the Certificate Authority that verified the certificate holder, and a noticethat the user's connection to the website server is encrypted.Summary

Together, CVCs with VerificationEngine and EV SSL certificates provide site visitorswith powerful new visual trust indicators. These Green Trust indicators deliver anew level of confidence from the moment the consumer reaches the site until they areready to buy, which means an eMerchant will stand a greater chance of overcomingconsumers' ongoing concerns about safely transacting business online.

To learn more about CVC, please visit www.contentverification.com - For moreinformation on EV SSL, please visit www.instantssl.com.

To download VerificationEngine, please visit: www.vengine.comAbout Comodo

The Comodo companies provide the infrastructure that is essential in enablinge-merchants, other Internet-connected companies, software companies, and individualconsumers to interact and conduct business via the Internet safely and securely. TheComodo companies offer PKI SSL, Code Signing, Content Verification and E-MailCertificates; award winning PC security software; vulnerability scanning servicesfor PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing thegrowth of Internet-crime distinguish the Comodo companies as vital players in theInternet's ongoing development. Comodo secures and authenticates online transactionsand communications for over 200,000 business customers and 3,000,000 users of ourdesktop security products.

For additional information on Comodo - Creating Trust Online visithttp://www.comodo.com

Source: Express-Press-Release.com

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