Released on: 23, February 2007
, Author: Asgard Systems Inc.
, Audience: Computers related
If imitation is the highest form of flattery then AsgardSystems Inc. has been receiving it in spades. They are the publishers of TimeTracker - employee scheduling software. Judging from some of AsgardsÂ' competitors,Time Tracker appears to be the product to imitate.
They have had one competitor copy their logo and use it with their own product. Another competitor directly copied the Asgard web site (www.asgardsystems.com) andused it to sell similar software. In an attempt to increase market share, anotheremployee scheduling company called their product Time Tracker.
Then, there is the very bold competitor that used the name Asgard Systems as theirown company name. The company was even located in the same city as AsgardsÂ' headoffice. The real Asgard was alerted to the issue when customers began to call withcomplaints that just didnÂ't make sense.
There was also the time that Asgard Systems discovered a tender and responding bidsto develop an exact copy of the Time Tracker software. Their free trial version wascopied and distributed as the basis of the tender.
Asgard also appears to be imitated when it comes to concepts and terms used. Scheduling concepts originally developed by Asgard have also appeared in a number oftheir competitorsÂ' products as well.
According to Richard Askwith, their product manager,  So far, our response has beento call the offending party and present our case. The embarrassed marketingdirector usually agrees to rectify the situation. In the case of the stolen logo,we were in the midst of redesigning our logo anyway. The tender to replicate TimeTracker was apparently cancelled, due to the high cost of development .
Richard goes on to say,  As amusing as these incidents are, I expect that we mayneed to take more aggressive action in the future. It is very fortunate for all,that the offending parties voluntarily curtailed their actions .
A certain degree of functional overlap can be expected in any industry. However, itis innovation and difference that make for healthy markets. Asgard has been happyto take the innovative lead but sometimes flattery crosses the boundary.
Source: Express-Press-Release.com
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