Released on: 11, August 2006
, Author: Farhad Divecha
, Audience: Internet related
Farhad Divecha, Managing Director of AccuraCast spoke at TheEye For Travel conference on '"the next big thing in search" where he put aspotlight on RSS Marketing and Mobile Search Marketing.
Really Simple Syndication (RSS) is a technology used to create XML feeds thatprovide information, data and even streaming media, which can be published anywhereon the World Wide Web by simply feeding the XML to another website that issyndicating the content. In his speech Farhad threw light on the growing number ofInternet users subscribing to RSS feeds and how subtle advertising via these feedsmight be the way of the future to develop a high conversion channel for somebusinesses.
Mobile search engine advertising, as the name suggests, gives mobile Internet usersaccess to a business' products and services even when the users are not at theirdesk or on a wired network.
Speaking at the conference, Farhad Divecha said, "The growth in mobile Internetusage is very encouraging. This growth indicates a definite need for companies toensure that their products and services are accessible to users browsing theInternet from a mobile phone or handheld device. Mobile SEO will be extremelyimportant for businesses in the travel and entertainment industries."
AccuraCast is one of the only search engine marketing companies pioneering mobilesearch marketing in the UK. The extensive range of search engine optimisation andadvertising services offered by them ensures that their clients always stay one stepahead of the competition. RSS and Mobile search marketing are just two examples ofthe Directors' continued quest to stay on top of the Internet marketing field.
About AccuraCast:
AccuraCast is London's leading search engine marketing agency, providing searchengine optimisation, online advertising, email marketing and website developmentservices to businesses throughout the UK and Europe. Based in North London,AccuraCast has successfully implemented bespoke search engine marketing campaignsfor customers throughout the world, in more than 7 languages.
For further information please contact:
AccuraCast LimitedTel: 0870 277 1371Fax: 0871 240 7847Email: pr@accuracast.comWebsite: http://www.accuracast.com
Source: Express-Press-Release.com
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