Recommended: Click here to improve PC speed »
When: April 16, 2008, at 11:00 a.m. Pacific Time (2:00 p.m. Eastern Time)What: Topic Why Today s Spam Filters FailSpam isn t just a big nuisance; it s big business as well. So why is spam persisting? Ferris Research estimates that spam will cost $140 billion worldwide in 2008, ofwhich $42 billion will be in the United States alone. If you compare these numberswith Ferris s 2007 estimates of $100 billion and $35 billion, you ll see that thecost of spam has increased substantially over 12 months.This webinar will address a number of issues relating to the proliferation of spam,including:* Who are the spammers behind this black market, and how do they operate sosuccessfully? * A 95%, 96%, 97%, and even 98% spam catch rate sounds great to organizations beinginundated by spam. But is such a solution really as effective as it seems on thesurface? * If the catch rate is too low to effectively eliminate spam, are we giving spammersan economic incentive to continue their attacks? * An effective solution should result in a measurable decline in spam and that s notwhat s happening worldwide. What s behind the delay?* As spam volumes continue to grow, the need for a spam filter that consistentlyachieves significantly more accurate filtering with very few and easily identifiablefalse positives becomes more urgent. Is there such a solution available on themarket today?* Recipient reputation appears to be a promising new tool in the fight against spam.When incorporated into a system incorporating real-time centralized message rating,it is projected that very high levels of accuracy can be achieved. What kind ofcatch rate is possible?
Who: Speakers include:
Richi Jennings, Lead Analyst, Email Security Practice of Ferris ResearchRichi is Practice Leader for spam and boundary services. His main interests areLinux, security, spam, viruses (and other malware), large-scale enterprisedeployments, TCO, and wireless. Richi has been involved with messaging andcollaboration technologies since 1985. Previously, he was CTO at Samsung Contact,where he helped launch Samsung's "Exchange on Linux" startup. Prior to that, he wasChief Architect for OpenMail at Hewlett-Packard. Richi has a bachelor of sciencedegree in cybernetics and computer science from Reading University, England. Inaddition to his role at Ferris Research, Richi is an independent technology andmarketing consultant specializing in email, Linux, wireless, and computer security.
Steve Kirsch, Founder and Chairman of the Board of Abaca Technology Corporation
Steve founded Abaca in 2005 with a vision to create the perfect email spam filter.He has been involved with the Internet and high-tech companies for more than 27years. Since the early 80s, Steve has founded four successful technology companies.Prior to Abaca, he founded Propel Software, the leader in Internet and emailacceleration. Prior to that, he founded Infoseek Corporation, which was acquired byDisney in November 1999. While at Infoseek, Steve was responsible for creating manyof the company's award-winning products, including the NetSearch service, UltraseekServer, Infoseek Express, GO Guides, and GO Auction. Steve's first start-up wasMouse Systems Corporation. Afterward, he founded Frame Technology, which wasacquired by Adobe. Steve is also an active philanthropist and, with his wife,Michele, started a $75 million foundation that donates to a wide variety ofcharitable causes.
Where: To register for the webinar, please click on the link below. http://www.surveymonkey.com/s .aspx?sm=LPFKkdkFwOYltiQZtM_2b ttw_3d_3d
Upon completion of the registration page, you will receive information for accessingthe webinar.
We look forward to seeing you at the webinar.To view company backgrounds:About Ferris ResearchFerris Research is a San Francisco-based market and technology research firm focusedon messaging, content control, compliance, e-discovery, and data leak prevention.Ferris s information service helps vendors understand the marketplace, and assistscorporate IS organizations with their technology planning. More information isavailable at www.ferris.com or by calling +1 650-452-6215.
About Abaca Technology CorporationAbaca Technology Corporation is an innovator in email protection and messagingsecurity. Abaca s patent-pending technology, ReceiverNet , offers an advancedapproach in the fight against spam providing unprecedented levels of accuracy andguaranteeing 99 percent spam filtration. Abaca has created a portfolio of innovativeproducts and services based on this core technology, thereby assuring usersunparalleled messaging protection from spam as well as from viruses and phishingattacks. Abaca is a privately held company headquartered in San Jose, California.For more information about Abaca, please visit www.abaca.com.
