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Comparethemarket.com and three other major online insurance brands have enlistedMaxymiser's content intelligence for a comprehensive programme of optimisation. Byanticipating the content that visitors want to see, the brands will benefit fromgreater returns from existing traffic. comparethemarket.com, Budget Insurance,Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.
Clients in the travel, entertainment, retail, recruitment industries plus a majorhigh street bank have launched optimisation campaigns in recent months. They join agrowing tide of companies looking to increase returns from visitors in light of therising cost of good quality traffic from sources such as pay per click.
"With content intelligence, we are moving towards an online world where websitesinstantly recognise visitor requirements and automatically serve appropriatecontent, increasing the likelihood of turning a browser into a buyer." commentedMark Simpson, Managing Director, Maxymiser.
Steve Bone, Senior E-Commerce Manager at the BGL Group commented: "We selectedMaxymiser for their enthusiasm about optimising online performance and thetechnologies they have behind them. We look forward to seeing a conversion rateuplift on these four key B2C brands in this highly competitive market."
Maxymiser's clients use automated multivariate testing and segmentation technologyto optimise content for groups of visitors dependant upon off-site factors and drivemore revenue. More relevant content makes for more visitors converting to customers.
About BGL Group The BGL Group (the Group), formerly known as Budget Group of Companies, was foundedin 1992 and has grown to become one of the UK's largest personal lines insuranceintermediaries, through a combination of organic growth and a series of majorstrategic acquisitions (the last major acquisition was five years ago). The Group now arranges and administers insurance for over 1.75 million customers. Itoperates major contact centre operations (Fusion) in Peterborough, Coventry,Sunderland, Peterlee in the UK, and Cape Town, South Africa. The Group currentlyemploys over 2250 people with its head office in Peterborough. As an intermediary, the Group is able to access a wide range of underwriters, makingit highly competitive in the marketplace, offering core products such as motor,home, commercial vehicle and motorcycle insurance. The Group also offers a widerange of supplementary products, which include breakdown cover, legal protection,travel insurance and mortgage payment protection insurance.
In 2006 the Group received 'Intermediary of the Year' (Insurance Age UK BrokerAwards) for its outstanding contribution to the insurance industry. In April 2007,the Sunday Times' PricewaterhouseCoopers Profit Track 100 rankings selected theGroup as 'one to watch'.
The group's most established brands are Budget Insurance (for car, van and homeinsurance) and Dial Direct, both of which have consistently provided customers withcompetitively priced personal lines insurance products. BISL Ltd, part of the BGL Group, is authorised and regulated by the FinancialServices Authority.
Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2 6YS.Registered in England no 3231094
About Maxymiser Maxymiser is a software-as-a-service solution for automated content optimisation onweb sites. Our customers enjoy uplift in revenue whilst we make their content workbetter for their customers. This means our clients increase their revenues byserving the right content, in the right place, to the right people at the righttime.
Alasdair Bailey phone: +44 (0) 131 220 1313 web: http://www.maxymiser.com
