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Speaking on the partnership, Mr. Prem Menghani, Managing Director of PristineComputers, said, "We are pleased to associate ourselves with a winning brand such asFocus Reach. We see Focus Softnet as an ideal partner because of the company's clearvision, mission and best-in-class products. Focus Reach is great value for money asit offers customers a plethora of features and functionalities for a lower costmaking it a far superior product in its category. Focus Reach has several otherfeatures that make it an ideal fit for small businesses as they grow in the region.We are confident Focus Reach will do very well in this market and customers will behappy with this amazing product."
"To promote Focus Reach in the UAE, we are following a two pronged strategy. One isto push it through our extensive channel network and the other is to sell it throughretail. We have set up a dedicated professional team of sales and support staff topromote Focus Reach across the UAE. We see a huge potential for Focus Reach in thisregion and look forward to extending our partnership with Focus Softnet to otherMiddle East and African countries as well," Mr. Menghani added.
Focus Softnet's solutions, such as Focus RT, Focus 5 and 6, have established it as avendor of repute, whose products help customers in improving overall productivityand efficiency while offering better TCO. The company's vision with Focus Reach isto offer a latest state-of-the-art solution that addresses the SOHO needs withseveral features and tools that makes installation as easy as plug-and-play. TheproductÂ's modules cover every aspect of an organisationÂ's functioning includingFinancials, Sales, Inventory, Purchase, Job Costing, Production, Payroll and ChequeManagement. Focus Reach comes with several tools that have been designed to givecompanies more flexibility and efficiency in the day to day running of the business.
 We are on the lookout for distributors and resellers who can help grow Focus Reachto its full potential. Pristine Computers is the new channel distribution divisionof Premier Computers, which has years of distribution experience on their own brandsand a solid reputation in the market for dealing in computer hardware and softwareproducts. They have their own retail showrooms in Dubai and Abu Dhabi and have adirect marketing presence in the UAE corporate sector. Pristine Computers' widereach in the African markets is also an added advantage. We are happy to partnerwith them and are confident they will take Focus Reach to new heights and furtherstrengthen our position in the region," said Mr. I.V. Sridhar, Regional Manager,Focus Softnet.
Focus Reach has proved to be a tremendous success in the Middle East, with thecompany selling thousands of copies of the solution since its launch at Gitex lastyear. The Arabic version of Focus Reach is very popular and in great demand acrossthe Middle East. Focus Softnet, in addition to signing-up with Pristine Computers inUAE, has signed a number of distributors, resellers and IT dealers in countries suchas Qatar, Bahrain, Iran, Syria, Jordan and Egypt as well.
About Focus Softnet: Focus Softnet, which commenced operations in 1992, has a strong global presence withoffices that deliver a comprehensive range of products and services. With itsInternational Headquarter in Dubai Internet City and with offices across the G.C.C,Focus has a well established infrastructure and an excellent management team. Thesolutions developed by Focus Softnet are business driven technologies that have beendeveloped in constant consultation with functional and management experts from theindustry. Their wide range of products and the modules within them - help seamlesslyintegrate a wide range of customer requirements. These solutions minimizeinformation bottlenecks and Focus Softnet is always at the clients' service tocustomise them in keeping with the organisations overall vision and strategy. Majormarkets of Focus are India, Middle East and Far East. In Middle East, Focus has 10offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accountingsolution with over 1500 customers in UAE and over 2500 customers in the Middle East.
About Pristine Computers LLC:Pristine Computers was formed mainly as the channel distribution arm of PremierComputers LLC. Pristine Computers is divided into three groups namely distributionof major brands through channels, components section focusing on channels andexports and security products for corporate installations and retail sales. PremierComputers, the parent company, was established in 1997 and achieved success as amajor exporter, importer and wholesaler of computer components and peripherals.Importing from Far East by brand name PCOM, Premier achieves its 65 % of its salesfrom exports to markets such as Africa, C.I.S Countries & other G.C.C Countries.
