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Fusionbox has received a 2008 Gold Key Award from the Colorado Chapter of theBusiness Marketing Association for their work with Adolfson & Peterson Construction,in the category of Search Engine Marketing. The awards banquet took place onSaturday, May 3, 2008, at the Cable Center at the University of Denver.
Adolfson & Peterson Construction, one of thenation's leading construction management firms, approached Fusionbox needing acomplete web solution. Fusionbox employed an integrated search strategy from theinitial stages of web site design through development in order to better addressuser needs, boost web site visibility, and drive targeted leads.
After completing web development and the first stages of the strategic Search Engine Optimization (SEO)process, Fusionbox launched a Search Engine Marketing campaign that focused ontargeted keywords promoting the company's expertise in green construction. Thisstrategy helped build the A&P's brand, promote thought leadership, and attracttraffic.
Fusionbox's SEO experts began by examining search data in order to gain insight intowhat users were looking for and how they were looking for it. They also consideredA&P's business objectives, offerings, brand, and competitive advantage in order toalign A&P's online marketing efforts. This integrated approach improves web siteusability while boosting visibility across the search engines.
"The original A&P site presented several unique challenges that Fusionbox was ableto overcome with an integrated strategy focused on web design, development, andsearch engine marketing. Our targeted approach to A&P's site has made it anessential business tool and we are proud to be recognized through a Gold Key awardfor our work on this project," notes Fusionbox President, Alexander Groth.
More than 130 entries were received in 47 categories from Colorado's top B2Bbusinesses and agencies. Entries were reviewed by a panel of 6 independent judgesfrom across the country representing agencies, corporate marketing and academia.
The Gold Key Awards are recognized as Colorado's most prestigious competitiondedicated solely to business-to-business marketing communications.
"We have worked hard over the years to make the BMA Gold Key Awards one of the mostcoveted by marketers in the state," says Marilee Yorchak, Executive Director,Colorado Business Marketing Association. "We'd like to extend our congratulations tothe winners of this year s awards program. It is always fiercely competitive andthose that receive awards are truly the best of the best."
For more information about Fusionbox's integrated online strategy for Adolfson andPeterson, read the SEO casestudy.
About FusionboxFusionbox is a full-service Denver interactiveagency specializing in search engine marketing (SEM) and search engineoptimization (SEO) strategies and solutions. Fusionbox provides complete web sitesolutions that focus on user-centric web design and search engine friendly webdevelopment, building a foundation for outstanding organic positioning while drivingtargeted traffic and qualified leads to your web site. For more information abouthow Fusionbox can help you with your online marketing needs, please visitwww.fusionbox.com.
Abou t the Business Marketing AssociationThe Business Marketing Association (BMA) is a national organization that unitesprofessionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 350 members and has been named the "Chapter ofthe Year" thirteen of the past fifteen years. The BMA Gold Key Awards is Colorado smost prestigious competition dedicated solely to business-to-business marketing.
