Gateway Selects O`Brien Industries, Inc as Agency of Record for Marketing, Advertising and Media Buying

Omaha, NE, November 7rd, 2006 -- Omaha-based OÂ'BrienIndustries, Inc. (OBI) today announced that it has been selected by Gateway, Inc. asits marketing and advertising agency of record. OBIÂ's goal is to leverage GatewayÂ'spast history of excellent products and superior customer service while solidifyingits reputation as one of the most trusted and competitive leaders in the PC market.

Mary Ann OÂ'Brien, President and CEO of OBI will work closely with GatewayÂ'sleadership team to ensure the integrated marketing campaign and brand elements willbe leveraged across the multiple business units to ensure consistency andmeasurement. OBI will direct marketing, advertising, media buying and promotionsfor Gateway. OBI has secured Initiative, one of the countryÂ's leading independentmedia services companies, to purchase media on behalf Gateway under this agreement.

 We selected OBI due to the companyÂ's unique customer-centric approach to developingmarketing strategies and campaigns, said Bart Brown, senior vice president, GatewayDirect.  As we enter the holiday buying season, IÂ'm pleased to have an exciting newcampaign that captures the spirit of Gateway and our focus on customerrelationships.Â

 The Gateway brand is known for its history of providing customers with high-qualityproducts backed by outstanding service and support, said Mary Ann OÂ'Brien, CEO,OBI.  IÂ'm excited about OBIÂ's role at Gateway as the company returns to thesestrong roots. Gateway has taken a proactive approach to improving customersatisfaction using OBIÂ's proprietary OÂ'Brien_Voice of the Customer (o_VoC)methodology, and the upcoming campaign will reflect many of the findings from thisresearch.Â

About OÂ'Brien Industries, Inc.:OÂ'Brien Industries, Inc. offers a wealth of expert knowledge for marketing andadvertising strategies. Clients include industry-leading companies such as Intel ,Targus , MomentumSiÂ, and LenovoÂ. To take clients to the next level, OBI usesinnovative strategies, combined with common sense, to maintain a flexible andpositive environment for the client. OBIÂ's proprietary OÂ'Brien_Voice of theCustomer (o_VoC) methodology studies the experience or interaction between acompany/supplier and their customer from the point of consideration to the point ofdisposal from a customer perspective. See http://www.obiinc.net or call 402-293-7999for more information.

About Initiative:Initiative is one of the country's leading independent media services companies. The company brings together an unparalleled capital of media expertise, globalresearch and technology to deliver effective media communications solutions formarketers to grow brands and build business. With a presence in nearly 20 marketsin North America, Initiative manages media planning and buying for numerous leadingcorporations including AOL, Bayer Corporation, CBS and Showtime Networks, CoorsBrewing Company and The Home Depot. Globally, the company operates 95 offices in 58markets on six continents. Initiative is a member of the Interpublic Group ofCompanies.

Source: Express-Press-Release.com

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