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What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors tothose pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need tooptimize your site navigation.
Stop for a moment and think about how visitors are using your website. After avisitor has landed on a certain page, they have the tendency to click on anotherpage that sounds interesting. They get there because of the other links that appearson a page that they initially landed on. This is site navigation. It is all aboutenabling visitors to move about your site. And one way of maximizing your Adsenseearnings.
A typical website have menu links on each page. The wording on these links is whatgrabs a visitor s attention and gets them to click on one of the links that willtake them to another page of that website. Links that have free or download areoftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high payingpages. There are some websites that are getting a lot of traffic from searchengines, but have low earnings. The trick is to try and use come cleverly labeledlinks to get the visitors off that pages and navigate them to the higher earningones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and your website, youneed to have two things. Something to track and compare and some high earning pagesyou want to funnel your site traffic to. An option is to select a few of yourfrequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular pageto try and click on the link that will take them to your high earning pages. Come upwith a catchy description for that link. Come up with a catchy and uniquedescription for the link. Think of something that people do not get to see everyday.That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers attention. There is no limitation towhat you can do to make your link noticeable. If you are after the success of yoursite, you will do everything it takes just to achieve that goal. Just be creative.As far as many Adsense advertisers are concerned, there are no written and unwrittenlaws to follow regarding what they write. Just as long as you do not overstep theguidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfectattention grabbing description has been achieved, you have to identify the perfectspot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going aboutmaximizing their site navigation. Hot pages or Most read lists are very commonand overly used already. Get to know the ones that many websites are using and donot try to imitate them.
Another way of doing it is to try and use different texts on different pages. Thatway you will see the ones that work and what does not. Try to mix things aroundalso. Put links on top and sometimes on the bottom too. This is how you go abouttesting which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation stylethat works best for you site.
