Released on: 31, December 1969
, Author: SalesPush.com Industry: Software Press Release Summary: SalesPush CEO Mark Donkin explains that
, Audience: Software related
al Slowdown will Kill 'Big Software' - says SalesPush CEOMark Donkin 16th October 2008Mr Mark Donkin, CEO of SalesPush.com, today predicted that the global economicslowdown will end an era of ever more complex and expensive corporate softwareproducts. Writing on the company's News Forum, Mr Donkin said:"Large software companies have made a good living over the past 20 years sellingever more complicated software products, for ever more inflated prices. But thistrend has now peaked and will go into reverse".Donkin pointed to the dramatic fall in SalesForce.com (CRM) share price as evidencethat companies are turning away from overly engineered systems weighted down byfunctionality that is often unused by the majority of employees."Businesses are under pressure to innovate as never before. They must respondinstantly to changes in their market places. So they need products that are simpleand adaptable. Products like SalesForce.com and Oracle on-demand are not poorproducts per se, but they are too unwieldy and complex for most organisations to useproperly. I cannot tell you how many conversations I have had over the past yearwith managers who have purchased these products, often on expensive multi-userlicences, simply to have them languish unadopted by a majority of the employees theywere bought to serve."He went on to explain that simply delivering products on-demand (the so-called'software as a service' model) was not enough:"The key to a successful corporate software deployment is getting buy-in from theend users. Too many systems are bought by senior management and deployed by diktat. But if a product isn't simple and quick to get going, employees, especially salesstaff, will find multiple reasons not to use it. This era of 'big software' is now dead. All but the very largest companies, who canafford to pay the armies of consultants to explain and implement these systems, aregoing to migrate rapidly away to simple to use, often free, products. The future of corporate software is bright, but it certainly isn't 'big'".ENDS.For further info. contact Mark Donkin, CEO of SalesPush.com atmark.donkin@salespush.com or call +44 7734 256709
Source: Express-Press-Release.com
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