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Group Two, a real estate marketing and advertising agency in Philadelphia and DelrayBeach, will be featuring long-time Web site developer Blue Tangerine Solutions asits internet and Web site partner.
Group Two has always believed that a Web site is not just a technical solution, butalso a marketing tool, said Group Two president, Richard Elkman. It makes sense tointegrate the talents of Blue Tangerine Solutions and Group Two so that it is oneseamless process.
Group Two is a proven, recognized leader in the homebuilding industry and we aredelighted at the opportunity to couple their leadership and industry expertise withour Web site strategy and development, said Marie O Brien, VP of HomebuilderServices for Blue Tangerine Solutions. Together with Group Two and theirpositioning, branding and marketing strategy services, we now have a full-serviceoffering that is unsurpassed in the industry. Our clients will truly benefit fromthis partnership.
With Web sites increasingly becoming the core of all marketing, builders areimplementing Web sites as part of the overall positioning strategy rather thandeveloping them from a purely technological point of view.
Developing a positioning strategy is the crucial step for all Group Two clients.They are asked to consider: What do consumers already know about their homes ortheir company? What is their reality vs. their consumers perception? What positiondo they want to occupy? How do they compare to their competition? Based on theanswers to these questions, Group Two helps their clients create a unique positionthat becomes the platform for everything that follows.
After a positioning strategy emerges, Group Two addresses creative direction andtechnical aspects like Web sites. Blue Tangerine Solutions is well-known in theindustry for their Web tool development that is specifically geared to helphomebuilders improve communication and increase leads. This is where the uniquerelationship between Blue Tangerine and Group Two is essential. A client s internetstrategy and Web site development are vital components of their positioning, sincethe Web site is usually the first tangible representation of a company that peopleencounter. And, thanks to the new affiliation between Blue Tangerine and Group Two,homebuilders will be even better positioned to attain success.
Offered Marie O'Brien, When we couple our internet strategy and Web sitedevelopment expertise with Group Two s housing industry knowledge and experience,our clients are really the winners. We ll definitely be able to offer more costeffective options, and be able to deliver them within a better time frame, enthusedRichard Elkman. We will be able to offer the best of technology and the best ofdesign along with expert and unique marketing all in one shot.
Group Two was founded in 1970 by Richard Elkman, and is located in Philadelphia andDelray Beach, Florida. Recognized as one of the leading residential housingmarketing and advertising agencies in the country, they have represented buildersand developers in every region of the country and Canada.
Blue Tangerine Solutions, Inc. was founded in 1995. They specialize in InternetBusiness Development and Small Business Office Networking. Their services includeprofessionally designed Web sites, enhanced sales and marketing tools, Web sitemanaged hosting services, and network design and implementation.
For more information on Blue Tangerine Solutions, contact Marie O'Brien, VicePresident of Sales and Marketing, at 321-309-6900 x 305 or via email tomarie.obrien@bluetangerines olutions.com or visit us online atwww.BlueTangerineSolutions. com
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