Released on: 31, December 1969
, Author: ThatPRGuy.com
, Audience: Internet related
Pierrefitte-es-Bois, France The travel industry, andparticularly the hotel portion of the travel industry, has fallen victim to greedybooking agents and hotel reservations web sites that hijack search engine trafficand prevent travelers from dealing direct with hotels, according to a new report.
Travel industry expert, Herman Thuy of Interbed.com, offers a free report to hotelowners and managers that reveals what he calls the dirty tricks used by bookingagents and booking web sites to control the travel consumer. In it he details howhotel reservations web sites and agents dominate search engines, and then tellshotel managers and owners how to quickly and easily overcome this.
The report reveals that the Internet has returned all decision-making power to thetravel consumer, but control of the traveler is in the hands of booking agents whoprevent travel consumers from dealing direct with hotels. Thuy s report clearlyshows how individual hotels can be found by travel consumers and beat the brokers attheir own game.
Airlines paved the way and got rid of agents in 1994. All airlines bring prospectsto their own web sites, but hotels have failed to follow that model and are paying asignificant price for this error, according to Thuy.
He is not alone. The management of Ryanair ( Europe's favorite low cost airline )recently (Nov. 6, 2007) called online hotel booking agents and intermediaries thegreatest deadwood, rip off middle-men and the costliest parasites in the travelindustry.
Thuy gives his report free to hotel owners and managers at http://www.Interbed.com
Thuy provides evidence of his claims. He says: Use a search engine the way travelconsumers use it. Search for two words, your city and hotel. Your web site will notbe on that first page because the scam artists control all those listings. Consumerscannot find you and often do not even know your hotel exists at their nextdestination.
A quick check for Berlin hotels brought up over 3 million results. The links onthe first page are dominated by booking web sites and agencies, making it nearlyimpossible for the average traveler to deal directly with individual hotels.
Market surveys of travel consumers reveal that when given the choice, travelersprefer to deal directly with the hotel of their choice, said Thuy. Booking agentsdo not want that to happen, so they have hijacked the industry with their desperatetactics.
The free report not only informs hotel owners and managers how they are being dupedby the hotel reservations web sites, they receive specific instructions on how theycan regain full control and recapture the business they have lost to theunscrupulous web sites and agents.
Source: Express-Press-Release.com
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