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An "unbreakable" protection system simply does not, and will never exist. If someonereally wants your information, they can get it, even if it takes years of work.
SO WHAT'S THE POINT? WHY USE ANY PROTECTION AT ALL?
There is no 100% security guarantee in anything, but that's no reason to totallyignore protecting your intellectual property -- A thief can easily kick in yourfront door and rob your house, but you still lock the door. Locking the door is not100% effective security, but we still do it. Why? Because it deters most potentialtheft and those who are more determined will have to work a bit to get in.
WHO SHOULD USE PROTECTION?
The big question here is, HOW VALUABLE IS YOUR INFORMATION TO YOU? Sensitive,proprietary or private information demands some sort of protection, otherwisetransmitting over the net is not an option.
If your information is not free, then it's obviously of some importance. So, howmuch damage would it do to you if it were made freely available? What type of impactwould it has on your sales and could you (or would you) absorb that without thinkingtwice?
Is a $14 Ebook worth paying for another service to protect it? Probably not, but itdepends on the situation and target market. What about a $2,000 report? Does theprice change the perspective?
Businesses protect their property. If you believe your information or software to beof a unique or proprietary nature, you should protect that information using somemeans, no matter how small.
Companies like Microsoft lose hundreds of millions of dollars due to software theftand fraud, yet they continue to implement protection measures in their software. Iwould guess that without any protection whatsoever the losses would be in thebillions.
WHAT SHOULD YOU EXPECT?
Like I said, there is no 100% way to prevent every possible incident, but you canmake it very difficult and less likely to happen. At best what you should hope is toprovide just enough security to close obvious security flaws and discourage would-bethieves. But not so much security that it discourages honest users and customers.
PROTECTION OPTIONS
Here are some common protection schemes:
No Protection: Just distribute your information and hope for the best.
- Pros: No special process to access files which means less support issues.
- Cons: File can be passed around, copied, distributed and/or sold withoutauthorization from the owner. Can't prevent access after chargeback or refund.
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General Password Protection: Simply requiring a predetermined password to install orregister the file.
- Pros: Simple for customer or end user.
- Cons: File and password can be passed around, copied, distributed and/or soldwithout authorization from the owner. Can't prevent access after chargeback orrefund.
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PC-Unique Password Protection: Generates a unique password based on the user'scomputer.
- Pros: Can't pass around the file since it is basically locked to one machine.
- Cons: Requires an extra step for registration; Customer cannot move file toanother PC; If their PC crashes they will need another unique password; Can'tprevent access after chargeback or refund.
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Delayed Registration: This requires a user to enter a second registration number aspecific number of days after they first register the file. For example, after 90days of use, they must enter a new registration number that they receive from you.
- Pros: It allows control over chargeback and refunds. The file will be disabledafter the second registration period because you will not provide the second key toreactivate the file.
- Cons: Requires an extra step for registration; A user can request refund orchargeback AFTER the second registration period.
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Post-Purchase Activation: Requires activation by online server. After user purchasesthey are entered into an online customer database. They then install and registerthe file by entering their name/email or some data. The server confirms the purchaseand then activates the software. This method is become more and more common with bigname software.
- Pros: Can prevent unauthorized distribution of file since the file must beactivated by the online server.
- Cons: User must be online to register file; Can't move file to a different PC;Can't prevent access after chargeback or refund.
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Active Password Protection: Each time user attempts to access file it checks anonline server to confirm the usage rights and permissions for the user.
- Pros: Prevents distribution or copying of file; File Owner can revoke access tofile after chargeback or refund; Access permissions can be changed and applied inreal-time.
- Cons: must be connected to the net to register and/or access file; User may not beable to move file to another PC; User registration can be somewhat cumbersome anddifficult for some customers.
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EVALUATING PROTECTION SERVICES
When looking to protect your digital information any protection system or servicethat you consider should have a few basic security bases covered.
For software and executables:
1. When opening the file, a protection system must not save or copy an unprotectedversion of the file to the windows TEMP directory or anywhere on your PC for thatmatter.
2. The system should automatically prevent password sharing and access byunauthorized parties. This will prevent the document from being passed around ordistributed illegally since it can't be opened unless you are authorized.
3. It should have some method to revoke or cancel access for refunded or fraudulentusers.
For PDF documents, providing adequate protection requires a bit more security asthere are many more ways to obtain a protection free copy of the document.
Any PDF protection system must cover the three bases above, as well as:
* It must prevent emailing of file and exporting or extracting pages from file.
* It must prevent copying file and text to the clipboard
* It must prevent redistilling of the file and printing to PDF
* It must prevent unlimited, uncontrolled printing of file
* It must watermark all printed pages
* If using Adobe Reader, the company providing the protection service must be anauthorized Adobe DRM provider.
WHAT ABOUT COST? IS IT WORTH IT?
Is $300 a year too much to protect your copyrights? Definitely not. Protection costsmoney, but if your business is making money then it's a cost of doing business.
Is it for you? I don't know. Selling a few low priced applications a month probablywon't warrant any sort of protection, but if you generate a substantial income fromyour software or the information distributed is of a critical nature to yourbusiness, then you need to protect your intellectual "capital" at some level.
FINAL THOUGHTS
Personally, I believe that some level of protection should be implemented on anypiece of software or document that is of any value to you. You should never massdistribute a file in an unprotected format. Otherwise you will be scrambling whenyou find someone misusing it... if you find them!
It's easy to listen to those that say "don't worry about it" (a common reply to thedocument protection topic) until someone is actually stealing from you. Then all youcan do is worry about it, but it's too late really. The damage is done. You can'ttake something back once it's out there unprotected. No amount of legal threateningis going to phase someone in Prague who just doesn't care about your copyrights.
